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Digital Asset Management: All You Need to Know
Digital asset management software is marketing platform that stores, organizes, and makes available an organization's entire library of digital assets.
By
Apac CIOOutlook | Monday, March 28, 2022
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One point of differentiation is the ability to manage various file formats. Though most players claim to support the most popular image, video, and audio formats, if one's workflow necessitates the use of a specialized format, one should ensure that the vendors one is considering can fully support that format.
Fremont, CA: Digital asset management software is marketing platform that stores, organizes, and makes available an organization's entire library of digital assets. A DAM is the "single source of truth" where marketers can find every relevant version of the brand's media assets — images, PDFs, photographs, video, audio, and even virtual reality or other cutting-edge formats. A DAM also adds metadata to assets, which can provide information on anything a marketer might want to know before utilizing the asset, such as whether the company owns the perpetual rights to use a photograph, whether the legal team has approved a video, and that an infographic or whitepaper has been checked to make sure it complies with the brand's design standards.
Artificial Intelligence and Machine Learning
A few years ago, many DAMs' AI-tagging capabilities were nothing more than a gimmick, often resulting in more work rather than efficiencies. However, these systems have become more sophisticated, in part because machine learning, by definition, improves as it is fed more data. Furthermore, vendors are investigating how to use these technologies to surface insights and automate content transformations on the basis of usage patterns.
Handling and File Formats
One point of differentiation is the ability to manage various file formats. Though most players claim to support the most popular image, video, and audio formats, if one's workflow necessitates the use of a specialized format, one should ensure that the vendors one is considering can fully support that format.
Data Storage and Security
The majority of DAM providers have teamed up with Amazon Web Services or Google to host their software and their clients' assets and thus rely on the regular backups, geographical distribution, and adherence to security protocols of their partners. However, some players provide clients with a variety of data hosting options, which is likely to be appreciated by enterprises operating in markets with stringent data governance regulations.
