One legacy of the Covid-19 pandemic is that it popularized the QR code through track and trace. Including a QR code on the packaging is a great way to provide additional information in a quick and easy way.
Fremont, CA: Packaging serves several purposes, including product protection and preservation, brand differentiation and positioning, and connecting with consumer values. But, what are the new packaging trends that will impact product marketability and allow brands to compete more effectively?
QR Codes
One legacy of the Covid-19 pandemic is that it popularized the QR code through track and trace. Including a QR code on the packaging is a great way to provide additional information in a quick and easy way. It is the ideal vehicle for creative packaging. The QR code, as a portal to online information, has limitless potential for businesses seeking to use their packaging as a vehicle for communicating their brand values.
Free Samples
When one goes to see a movie, one will see trailers for upcoming releases before the main feature. This principle is now also applicable to packaging. Some companies include free samples with the packaging of their products.
A food manufacturer, for instance, could package samples of other products in a range alongside their own. Alternatively, they could include samples of a product that complements the main product.
Sustainability
People are expressing their concerns about sustainability by altering their lifestyles and purchasing habits. Sixty-one percent of UK consumers have cut back on their use of single-use plastic. Thirty-four percent have chosen brands with environmentally sustainable values or practices.
Because packaging can be an important component in brand image, brands that want to connect with their customers' values are switching to sustainable packaging.
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