The retail industry has begun to shift its focus to mobile application development to catch up with consumer shopping preferences. The use of smartphones provides customers with a personalized shopping experience increasing the value of a brand.

But consumers nowadays are expecting much more from their retail applications. A key feature that most consumers are looking for is the combination of an incentive and personalized recommendations. With the help of a mobile phone, it’s effortless to generate user data­, both profile and behavioral.

Creating campaigns based upon behavioral insights ensures that the customer gets recommendations related to their previous purchases. Enhancing the value of push notifications among end users is another addition to the vital elements in online retail. Informing customers about exclusive offers and deals through push can be a smart move by mobile marketers.

Using behavioral insights and understanding customer preferences will help create the push notifications. Providing sales alerts on items that might interest the customer will increase the conversion rate and decrease the push opt-out rate ensuring that the message is ideal and tailored to end users’ preferences.

A significant advantage of downloading a mobile application is the chance to earn loyalty points. Exclusive rewards offered to the users encourage them to continue using the application. With integrated personalization features and a consolidated shopping platform, the road to conversion becomes more simplified. Such an ideal mobile application will create a seamless customer experience.