Entropik Tech Introduces World's First Fully Self-serve Interactive Shopper Research Offering

Entropik, as a pure-play self-service SAAS network, enables global brands to continue market research in the virtual world, which has been caused by the COVID-19 outbreak.

FREMONT, CA: Entropik Tech, the world leader in Emotion AI, has declared the launch of the first-ever Interactive Shopper Research offering as a part of its Shopper Insights solution which enables retail brands to test in-store experiences for emotion-driven consumer insights. With the introduction of this unique product, the company strengthened its status as a market leader in the shopper research segment by adding two new features: virtual interactivity with customers and 2D&3D Planogram testing.

Entropik, as a pure-play self-service SAAS network, enables global brands to continue market research in the virtual world, which has been caused by the COVID-19 outbreak. Entropik fills a crucial void in the customer insights and research industry with its AI-first SaaS-based technology platform. These new features will enable Retail and CPG brands to develop their goods and packaging even more by providing aggregated customer responses in a self-service dashboard in real-time. It would also assist brands in optimizing their product and marketing expenditures in order to realign budgets with the new standard.

Emphasizing the significance of Emotion AI technologies for Retail, Ranjan Kumar, Founder, and CEO, Entropik Tech stated, "Keeping the current times in mind, retailers across the globe are preparing for the post-pandemic environment and redesigning stores to meet safety standards. As a brand, in-store is one of the key channels for any retail business. Be it a traditional store or modern trade; it is extremely crucial that the product packages stand out on shelves, are designed to be persuasive, and convey the right brand equity. Retail brands can leverage our interactive virtual planogram design technology to design better store layouts and product arrangements in line with the evolving consumer behavior and preferences.