etouches Offers Dedicated Asia Pacific Data Centre for Clients

Data is indispensable for any organization irrespective of its size. Business Intelligence is Business Intelligence is facing a rapid growth with fresh advancements every day. Enterprises are deploying Business Intelligence (BI) to boost data- driven decisions. It is a must for every organization to plan strategies, business roles and leverage technologies that can improve their Business Intelligence approach. Artificial Intelligence is the next new thing in BI. With the entry of Artificial Intelligence in BI, organizations now are optimizing AI to discover trends and big data insights which enables them to make faster decisions and drive effective results. Machine Learning (ML) has become a valuable supplement for the analyst. It helps the analyst to stick to their data run and automates tasks like basic math which are easy yet requires a large labor force. High demand for data access has paved way to cloud BI. Cloud Bi is extremely scalable, where adding new users to any existing cloud BI solution is easy and quick. It is cost- efficient and comes with better mobile accessibility. Since cloud Bi is an internet- based software, it can be easily installed without the necessity of any IT staff. It is gaining popularity because of its simplicity and user- friendly design. According to Gartner “80 percent of organizations are likely to increase their investment in cloud-based products in the coming years”  ...Read more

Surveillance cameras are commonly perceived as vigilant observers, aimed at deterring crime. In reality, many of these cameras serve a passive function. They primarily act as a deterrent or offer valuable evidence when incidents occur. For instance, if your vehicle is stolen, you often hear, “Check the CCTV footage.” Although they are not constantly actively monitoring, these cameras play a crucial role in promoting safety and providing insights after an event has taken place. This scenario is however changing, and fast. Artificial intelligence is aiding surveillance cameras with the appropriate acumen to help the ‘watchful eyes’ to analyze live video footages, without requiring any human to govern it. This can be highly beneficial for public safety as it would help police and first responders to spot crimes and accidents easily. On the other hand, biometrics, which has remained a part of the security narrative for years now, is maturing evermore rapidly; allowing for retinal scanning, facial recognition, and even sitting posture, heartbeat, and body scent to recognize a human being. The age of privacy may have fallen behind, but security is still something everyone has to consider. Turning at the corner of a new reality, where abundantly available personal information makes it possible for criminals to target practically anyone, one would need to do more than just ‘employ’ the latest in security technology. Alongside, drones, which have been in use in the consumer market for quite some time now, have only recently started to become more common as a method of surveillance and security. Security drones can do everything from snapping pictures of suspicious or illegal activities, to actually chase down and follow potentially dangerous suspects. Some surveillance drones can hit speeds as fast as 50 miles per hour, and may also have the advantage of LED or infrared lights to better capture pictures and video. These new advances suggest public life can still be secure in an increasingly exposed world.  Check out:  Top Drone Technology Companies ...Read more

Online retail businesses need to maintain a lot of pages, making their SEO more complicated and time-consuming. Moreover, these online retailers need to adopt cutting-edge SEO solution for better results as search engines are incessantly regulation their algorithms. It not only optimizing the actual content of a company's website but also external factors such as the quality of the links that are pointing to the website and the company's social media presence. Visitors need to search for products based on a variety of different factors, and every product should come up when searched. Thus retail businesses have pages dedicated to every product that they sell. Companies should always try to obtain one of the top spots in the search engines to increase traffic, gain instant trust and decrease advertising costs. They should include the right keywords in their content, keeping in mind the types of words that people often type in. Companies can take the help of different keyword tools that help figure out which keywords and search phrases people use when they look for the items available in the store. To make it more beneficial, images can be added to the website which helps people get a better idea of what they are buying. Moreover, mages can come with a description and relevant keywords. Creating a more extensive site helps it rank better since search engines tend to favor larger sites over smaller ones. Additional content such as blog posts, interesting articles, or testimonials from past customers can also be included. Product reviews can also be beneficial for helping people find the products that they need. And last but not the least, the website should be mobile friendly and should be shared on as many social media platforms as possible. ...Read more

AI existed mainly in the realm of science fiction. Recent years have brought a significant shift in this perception. Today, numerous industries have embraced AI technology, allowing them to engage with customers in ways that were previously unimaginable. The evolution highlights the growing importance of AI in enhancing communication and interaction between businesses and their clientele, marking a notable change in how companies operate and interact in the modern marketplace. While many industries have witnessed profound growth owing to the services of AI, e-commerce deserves a special mention because it has created several viable portals through AI to enhance the interaction channels of customers. During purchasing AI can act as a virtual assistant and give customers shopping notifications and personalized recommendations of the best-suited products. With AI machine learning, e-commerce portals can learn and remember customers’ preference so that it can recommend purchase items without doing any manual work. Many e-commerce providers also used chatbots to check the status of any specific order and ask questions if they have any doubt related to that account. Chatbots enables customers to make personalized service they need without waiting for a long time. The bots can scan the online profiles of customers and respond to their queries them in real time. Apart from rendering personalized customer services, bots also bring forth customer intelligence capabilities. If an e-commerce company uses chatbots for scanning customers’ profiles and purchasing history, they get a lot of data to improve their offerings and be competitive in the market. It also helps industries to leap ahead in the market race through keeping a competitive price with market standards.   Used in almost every industry today, one can predict that more and more AI be leveraged in the coming years to determine the predictability of customer behavior. ...Read more