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Various benefits can be reaped by the impact of technology on healthcare. Hospitals experience the digital transition with all the advantages of health technology, trends, and innovation. Making a move promises a higher standard of care.
Nobilis Health Corp. is a publicly traded enterprise and a full-service health and management company that comprises hospitals, outpatient surgery centers, and specialist clinics. Nobilis Health is also a partner with more than 30 facilities throughout Texas.
Nobilis Health Corp. recently has appointed James Springfield as Chief Executive. The company hosted a conference on 2 January 2019 to introduce him to the investment community in Nobilis. Springfield has taken over management and served on the boards of various healthcare companies. He previously served as Senior Vice President, Provider Market Growth and Business Development for Optum, the United Health Group's $84 billion healthcare provider.
Nobilis Health is implementing a unique patient acquisition strategy based on proprietary, direct marketing technology for consumers. The strategy focuses on a specific set of procedures carried out by local physicians at its centers. The company offers patients the highest possible quality of care through partners with an extensive network of highly specialized, certified, fellowship-trained surgeons focusing on minimally invasive surgery. Nobilis offers superior medical care and improved patient satisfaction.
In order to offer exceptional care through the doctors, the company relies on the technology and highly qualified personnel. Each patient is paired with a patient coordinator months before surgery to maximize the patient’s satisfaction. From the beginning, the only focus of the patient coordinator team is to make the procedure for each patient as clear and simple as possible. Nobilis strives to provide patients with a concierge experience to identify and fully understand the best available treatment options.
The integrated marketing approach of Nobilis Health combines responsible marketing with execution excellence. This approach effectively moves the patient along the healthcare spectrum from awareness and education to active research and commitment. And, this integrated end-to-end marketing proposal is a core competency that separates Nobilis from other treatment centers.