APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    Futuristic Approach to Cost-effective Video Marketing

    Marketers progressively need to concentrate on YouTube, Facebook, and, now, CTV in a video-dominated world—the networks that dominate video.  

    Futuristic Approach to Cost-effective Video Marketing

    By

    Apac CIOOutlook | Wednesday, June 26, 2019

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Marketers progressively need to concentrate on YouTube, Facebook, and, now, CTV in a video-dominated world—the networks that dominate video. They need to approach their video campaigns in a unified manner versus today's traditional video marketing silos.

    FREMONT, CA: Everyone in the advertising sector is well conscious of the cash spent on digital video marketing: eMarketer estimates that in 2019 an estimated $36 billion will be spent on digital video. This huge expenditure increase is in reaction to the fast rise in digital video usage—with Cisco predicting that more than 80 percent of web users will be video in 2020. So where will all this expenditure go?

    Today, many brands and organizations are established in teams segmented by platform versus marketing media. There may be a team operating YouTube campaigns and a distinct team running Connected TV campaigns from Facebook/Instagram and sometimes a third media team. While these teams sometimes overlap, they often operate as very distinct independent units without a centralized optimization or evaluation approach. While it makes sense to run a Facebook display campaign separately from a YouTube campaign, it is inefficient to have multiple groups run video campaigns that don't always speak to each other.

    As it currently exists, it is hard to run unified campaigns across YouTube, Facebook, Instagram, and Connected TV. The challenge arises not only from the structure of the siloed team, but because campaign executives have to log in, purchase and demand reports for each significant platform through individual indigenous marketplaces. Self-service platforms that provide a single, simple entry point to purchase across main video platforms will be the long-term solution. In the brief term, industrious brands and organizations need to ensure that they have a centralized manner of planning and reporting on multi-platform video campaigns, even if distinct instruments are used to execute them.

    Digital video marketing is no longer a novelty-it is the most significant marketer approach in the centuries to come.  Success in the new digital battlefield is a must to do away with silos and deploy seamless cross-platform campaigns.

    See Also: Top Martech Companies In Europe

    More in News

    Harnessing Big Data Analytics to Enhance Business Strategies

    Harnessing Big Data Analytics to Enhance Business Strategies

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/futuristic-approach-to-costeffective-video-marketing-nwid-6532.html