Thank you for Subscribing to Apac CIO Outlook Weekly Brief
Gamification: A Winning Strategy for Customer Acquisition
Today, organizations are more focused on various programs for boosting their customer engagements to get new customers as well as to retain existing customers. There are various channels for engaging customers with the business, and this will create more loyalty in the minds of the people. Gamification is a proven channel for having more customer engagements by influencing and motivating them in a healthy way.
The success of any mobile is also the success of the gamification technology. Today, customers do not just focus on value, but they also look for technologies with easiness and simplicity of getting their work done. They tend to lose their interest quickly if they are not comfortable with anything. Therefore, gamification is not an easier task for organizations.
Having a mobile app for a company is an essential factor that enables better customer engagements. This is the best example for the gamification technology. Through the app, the company can push their values to the customers very easily, and it also provides easier opportunity for the customers to reach the company. As every customer looks for discounts, the company can provide them more offers and discounts through the app, so that they can get to know about the new products and offers by sitting in their offices or homes.
Customer loyalty rewards are a very effective way of making the customers much happy as well as for creating more loyalty in their mind. For this purpose, companies continuously track the customers and give those rewards and customized offers occasionally for building a feeling of responsibility and responsiveness from the side of the organization.
Troubleshooting is a common occasion that can create disinterests in the customers, but companies can tackle this situation by giving a funny and interactive quiz session to identify the customer’s actual problem and provide them solutions accordingly. Pushing flash sales occasionally through the app will also improve customer engagements.
One of the best ways to improve customer engagements through gamification is by linking social media with apps. Social media platforms are the best place for creating interactions with people. This medium can be used as a market as well as a platform for creating more customer engagements. In a nutshell, the gamification technology is not only beneficial for companies, but it also gives a wide range of choices and preferences for the customers regarding their buying process.