Happiness Biotech Introduces Beta Version of Happy Buy International to Promote Cross-border E-Commerce SaaS Services

Happy Buy's SaaS solution enables ports for suppliers, marketing promoters, and consumers to serve the needs of all three parties at the same time.

FREMONT, CA: Happiness Biotech Group Limited (the "Company" or Nasdaq: HAPP), a leading Chinese nutraceutical and dietary supplement manufacturer and e-commerce services provider, today announced the beta launch of Happy Buy International's official website, aimed primarily at promoting the Company's cross-border e-commerce SaaS services.

Happy Buy's SaaS solution enables ports for suppliers, marketing promoters, and consumers to serve the needs of all three parties at the same time. To open up fission sales channels, suppliers can upload their products to our platform and set up their commission plan for distribution. And marketing promoters gain profits by introducing customers to our platform's product links and completing transactions using various sorts of online marketing campaigns. The items will get showcased in multiple ways of interaction in front of their interested consumers under the joint operation of the above two methods. They will answer the practical needs of consumers most vertically and efficiently possible.

"Since the global economy has been seriously affected by COVID-19, we decided to launch the official site of Happy Buy International and introduce our cross-border e-commerce SaaS services to the world. Happy Buy is expected to provide many employment opportunities for people to start their own businesses at home. They can promote and sell products at home through live streaming, self-made video and graphic, content sharing, etc. Happy Buy also expects to expand channels for the suppliers to sell products in the current market that has been affected by the COVID-19 pandemic.

The Company will mainly use TikTok to promote Happy Buy International. In China, e-commerce has entered the era of "Interest E-commerce" led by Douyin (TikTok in China). The consumption mode of e-commerce has evolved from traditional passive search to using content to actively excavate consumption demand. With the experience on Douyin, we have strong confidence in the development of Happy Buy International on TikTok," said Mr Xuezhu Wang, CEO of the Company.