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How Advancements In Cloud Tech Benefit Media And Entertainment

By Apac CIO Outlook | Tuesday, November 05, 2019

Fremont, CA: Cloud computing is instrumental in transforming legacy processes such as video streaming, broadcasting, publishing, and recording, involved in the media and entertainment industry. With innovative initiatives, media has acutely influenced the world; every day, more than two quintillion bytes of data is produced in the digital entertainment spectrum, in the form of video, audio, image, and more. Media and entertainment companies continually embrace the technology of cloud computing to store, retrieve, and manage such massive amounts of mission-critical data. Technologists believe that cloud computing is one of those very few specialized techniques to offer practically secured and smart data analytics and handling mechanisms.

With advanced technological development, the media and entertainment industry is eventually aiming at encouraging and nurturing global digital audience by migrating to agile and latest solutions, making cloud computing, one of the most reliable and effective tech strategy. Cloud technology offers versatile advantages such as ultra-fast streaming and data exchange capabilities, scalability, flexibility, and security. Companies with in-house architecture and current infrastructure can quickly and easily reconfigure their workflow models according to the present market requirement by using cloud features.

Media and entertainment sector faces a critical need to cater to the user demands in terms of offering higher video quality, better broadcast specifications, enhanced live streaming capabilities, and the list continues. Besides, the industry also depends on creative strategies developed by the various functionality paradigms. By providing in-depth insights into streamlining external and internal workflows, tracking and managing assets, achieving network security, data interfacing and communication check algorithms, and data encryption methods, cloud technology empowers media to a vast extent.

Media and entertainment engineers are integrating multiple aspects of cloud models to develop cloud-driven media innovations, which help digital data media, television, and big screen entertainment, and broadcasting units to adopt features and solutions for bettering the services offered to the consumers.

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