How Augmented Reality can Benefit Retail Businesses in Bolstering Brand Exposure

Buyers can virtually inspect a product before purchasing it using augmented reality. Because it is extremely beneficial to both consumers and retailers, augmented reality (AR) is becoming a disruptive technology that retailers are adopting to drive innovation and improve customer experience and retention

Fremont, CA: The proliferation of mobile devices has created a new digital experience for customers, allowing new disruption trends to emerge in businesses. Following suit, augmented reality (AR) has emerged as a cutting-edge, innovative technology enabling businesses to interact with customers via mobile devices. This new immersive technology is steadily making inroads into mainstream businesses, revolutionizing every aspect of a business. Retailers are now heavily experimenting with AR's capabilities in order to provide a better customer experience.

The retail industry has traditionally depended on print advertising campaigns or other promotional channels for its products. However, with the help of augmented reality, all marketing efforts are now merged into a comprehensive consumer experience.

AR allows buyers to virtually inspect a product before purchasing it. AR is becoming a disruptive technology that retailers are adopting to drive innovation and enhance customer experience and retention because it is extremely beneficial to both consumers and retailers.

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Strengthening Brand Exposure

Traditionally, the retail industry relied on print advertising campaigns or other promotional channels to promote their products. Nevertheless, all marketing efforts are now merged into a comprehensive consumer experience thanks to augmented reality.

Buyers can virtually inspect a product before purchasing it using augmented reality. Because it is extremely beneficial to both consumers and retailers, augmented reality (AR) is becoming a disruptive technology that retailers are adopting to drive innovation and improve customer experience and retention.

The majority of retail brands are already utilizing AR, putting their products and services at the forefront of their customers' outreach. For example, customers can virtually try on shoes using Lacoste's LCST Lacoste AR app. The app is used to interact with AR-enhanced promotional postcards and window displays and in-store signage. Macy's makes 3D AR furniture available in their native iOS app by utilizing a 3D Cloud-based AR API. Customers can buy furniture using Macy's native iOS app by tapping the "View In My Room" button on the product detail page of the furniture they want to see.