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Over 40 percent of global investors foresee a significant improvement in economic conditions over the next 12 months, according to the Hospitality Investor Sentiment Assessment results.
FREMONT, CA: The hospitality business in India is still grappling with the epidemic, with a slight improvement in the current danger of COVID-19 and the resulting restrictions.The present conditions have subdued the few bright spots seen last year, but in the short term, driveable locations get projected to be the first to rebound, much as other countries ahead of the recovery curve have seen.
Domestic tourism will drive the revival of the sector
If internal travel within India gets channeled, non-urban areas in India would also gain immensely. To protect jobs and local companies, many state governments have launched steps to revitalize the tourism sector.
With the decline in cases and a return of traveler confidence, the future of hospitality looks bright around the world.In addition, STR's recent data on the US market shows that immunizations are essential. While demand has returned to pre-recession levels, it is still skewed towards rural and outdoor areas. At the least, this should reassure us that some trends will continue to be signed shortly.
Global investor sentiment on hospitality remains upbeat
Over 40percent of international investors foresee a significant improvement in economic conditions over the next 12 months, according to the Hospitality Investor Sentiment Assessment results. While investor sentiment is likely to improve, it is still diversified, with slightly more significant allocations to the higher risk/reward value-add and opportunistic areas.
Hotels are predicted to be the top investment option, followed by serviced apartments, extended stay, and resorts: Choosing Capital cities and gateway cities above secondary cities and resort destinations in terms of location.
Understanding new customer behaviors: Corporate transparency and a commitment to sustainability
Most of the current trends, such as safety and cleanliness, automation and robotics, customization and personalization, mobile and contactless, social media, and chatbots to boost interaction, have existed for a few years and have merely been propelled into the mainstream by the pandemic.While there has been much discussion about sustainability and green messaging, many believe that environmental, social, and governance (ESG) factors will be significant drivers for socially conscious investors and consumers.
The value of human interactions
Customers are willing to pay a premium for reliable human connections in a world where the lines between reality and illusion are blurring, relegating technology to the background. According to Prediction, travel will change the way people communicate and make purchasing decisions before. The digital experience, which gets impacted by color, sound, and light through art and music, will play a significant role in destination selection. Brands that adapt to this type of marketing will win. While technology will continue to play a supporting role in improving transactions, increasing engagement, and assuring data security and secure payments, it will not be the primary driver.
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