APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Cloud
    • Agile
    • Blockchain
    • Cyber Security
    • Managed Services
    • Cognitive
    • Digital Transformation
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • CRM
    Editor's Pick (1 - 4 of 8)
    left
    Accelerating Petcare Innovation through CRM and Digital Vision

    Miao Song, Chief Information Officer, Mars Petcare

    Implementing Technology that Understands your Business

    Michael Everly, Chief Information Officer, D&H Distributing

    Managing Information Technology- A Race to the Finish

    Joe Iannello, VP & CIO, Capital Metro

    Optimized Customer Experience through Technology

    Arnold Leap, CIO, 1-800-Flowers.com

    Integration Enables Omni-channel Experiences

    Bill Dyer, CTO & Head of Strategy, Alcatel-Lucent Motive

    IT Succors Customer Retention and Customer Life cycle Management Processes

    Anthony Thomas,

    Evolving Customer Relationship Management: Move Fast or Die Trying

    Ed Ariel, Vice President of Service Operations, ezCater

    Importance of Customer Relationship Management Implementation

    Drew Fredrick, Vice President, Home Building Technology, Clayton Homes

    right

    How CRM can Ensure Marketing Campaigns Success?

    By Apac CIO Outlook | Friday, September 18, 2020
    Tweet

    A CRM system would empower businesses to improve engagement with their contacts. Receiving marketing messaging at the right time would strengthen the contact base

    FREMONT, CA: When CRM strategies are discussed, an organization's sales team tends to be at the frontline. It is because they are responsible for building relationships with customers. However, it would be quite a mistake to assume that CRM benefits only one part of the business. Marketing teams can use CRM to bolster customer relationships, explore new opportunities, and improve communication.

    Let us look at how CRM ensures the marketing campaign's success:

    Sending the Right Personalized Messages to the Right Customers

    A CRM system would empower businesses to improve engagement with their contacts. Receiving marketing messaging at the right time would strengthen the contact base. Identifying behavior trends would help marketing teams send the right offer to the right suit of customers.

    Knowing the Audience

    In order to succeed in marketing, it is important to know the audience. The main challenge is to dissect and analyze existing customers and prospect data, which is necessary for any effective campaign. Not utilizing the proper tool can be quite time-absorbing and have direct impacts on the teams' workload. A CRM system offers a complete omnichannel view of their prospect and customer contacts, giving direct access to the latest data available within the business.

    Data Cleaning

    Utilizing a CRM system can help businesses manage their datasets. It ensures compliance is maintained with data protection regulations. Workflows can be used to clean data and reduce the chances of human error by implementing automation.

    See Also: Top CRM Solution Companies

    Weekly Brief

    loading
    ON THE DECK

    Retail 2021

    Top Vendors

    Compliance 2021

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Advantages and Disadvantages of Cloud Computing

    Advantages and Disadvantages of Cloud Computing

    Advantages of Iot in Smart Cities

    Advantages of Iot in Smart Cities

    Three Benefits of Cognitive Technology

    Three Benefits of Cognitive Technology

    TSA Group Recognized as a Carbon Neutral Business

    TSA Group Recognized as a Carbon Neutral Business

    Luke Kenny, CEO, TSA
    Three Misconceptions Pertaining to Cloud Security

    Three Misconceptions Pertaining to Cloud Security

    The Advantages of Blockchain in lot

    The Advantages of Blockchain in lot

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/how-crm-can-ensure-marketing-campaigns-success-nwid-7739.html