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How small businesses can leverage automation and automation tools to grow big?

By Apac CIO Outlook | Monday, December 03, 2018

Marketing Automation Tools In today’s competitive era, the small businesses experience a plethora of challenges while climbing up the success ladder. From high labor costs to less availability of manpower and resources to friction in reaching the target audience, small companies constantly face hurdles.

As instant solutions to these age-old problems, automation, and analytics tools with their prolific capabilities help small companies stand tall against all issues.

According to Gartner, by 2020 almost 85 percent of customers will manage customer relationships without engaging with humans. With such competition in the marketplace, it is a known fact that at the end of the day, the one with advanced technologies in its armor will triumph. Keeping this scenario in mind, growth-oriented brands are using marketing automation to make the most out of their limited time, energy, and resources. Doing so, these companies are expecting to leave an extensive footprint in the marketplace.

Having tools for marketing automation will not only help companies drive sales but also make it possible for them to gain insights into their strategy’s feasibility and business expansion plans. Companies will be able to track email performance, measure campaign effectiveness, monitor the behavior of employees, track websites, and improve ROIs.

In a recent report by Allegra, 77 percent of consumers have chosen, recommended, or paid more for brands that offer personalized experiences. Citing growth, companies are more into leveraging email templates, landing page builders, dynamic content, blog builders, and call to action buttons, so that they garner a load of consumer data and map an efficient business strategy.

Post-sale customer relationship is one of the most fundamental aspects of running a company. With the capabilities of marketing automation, it becomes easy for companies to engage with their customers and cement customer loyalty. Marketing automation is a founding pillar of efficient productivity that would enable small companies to redefine markets in the years to come.