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Tech companies can use virtual reality to create a new world and bring it to consumers. They can use augmented reality to accentuate what is already in our world by adding a new layer of interactivity and experiences
Fremont, CA: Consumers today are more likely to support brands that share their values and principles. Traditional marketing and advertising are quickly losing ground to the level of personalization and immersion provided by virtual and augmented reality.
For technology companies looking to grow, virtual reality and augmented reality represent uncharted territory. Tech companies can use virtual reality to create a new world and bring it to the consumer. They can use augmented reality to accentuate what is already in our world by adding a new layer of interactivity and experiences. As a result, early adopters and innovators are considering AR/VR as a means of engaging with potential customers.
Most marketers and developers see virtual and augmented reality as great tools for providing value to their customers. For tech companies, this could range from allowing users to test new products in virtual reality to adding a new level of interactivity to software, all while remaining in their own homes and using their own devices.
However, like any other, there are still some obstacles to overcome before VR and AR can be considered the future. The issue with VR is one of accessibility. The requirement for proper hardware to enjoy virtual reality is still a scenario that brands of all sizes must avoid. However, with the shareability of AR experiences, brands may still reap some rewards from the additional interactivity.
While the benefits for tech brands may not be as evident as they are for other industries, they are still present, particularly in improving buyer awareness, accelerating the purchasing process, and personalizing offers.
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