APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    How Tech Companies are Leveraging AR and VR to their Advantage?

    Tech companies can use virtual reality to create a new world and bring it to consumers. They can use augmented reality to accentuate what is already in our world by adding a new layer of interactivity and experiences  

    How Tech Companies are Leveraging AR and VR to their Advantage?

    By

    Apac CIOOutlook | Thursday, March 25, 2021

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Tech companies can use virtual reality to create a new world and bring it to consumers. They can use augmented reality to accentuate what is already in our world by adding a new layer of interactivity and experiences

    Fremont, CA: Consumers today are more likely to support brands that share their values and principles. Traditional marketing and advertising are quickly losing ground to the level of personalization and immersion provided by virtual and augmented reality.

    For technology companies looking to grow, virtual reality and augmented reality represent uncharted territory. Tech companies can use virtual reality to create a new world and bring it to the consumer. They can use augmented reality to accentuate what is already in our world by adding a new layer of interactivity and experiences. As a result, early adopters and innovators are considering AR/VR as a means of engaging with potential customers.

    Most marketers and developers see virtual and augmented reality as great tools for providing value to their customers. For tech companies, this could range from allowing users to test new products in virtual reality to adding a new level of interactivity to software, all while remaining in their own homes and using their own devices.

    However, like any other, there are still some obstacles to overcome before VR and AR can be considered the future. The issue with VR is one of accessibility. The requirement for proper hardware to enjoy virtual reality is still a scenario that brands of all sizes must avoid. However, with the shareability of AR experiences, brands may still reap some rewards from the additional interactivity.

    While the benefits for tech brands may not be as evident as they are for other industries, they are still present, particularly in improving buyer awareness, accelerating the purchasing process, and personalizing offers.

    See Also :- Top Artificial Intelligence Solution Companies

    More in News

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/how-tech-companies-are-leveraging-ar-and-vr-to-their-advantage-nwid-8062.html