How the Cloud is being Marketed hasn't Changed Yet

Currently, we are watching new firms expediting their edge endeavours to complement the existing cloud infrastructures. Leading-edge technologies like artificial intelligence (AI) and 5G are furthering the application of edge computing.

Fremont, CA: There is enough evidence highlighting the benefits of leveraging cloud technology, given its capabilities in improving accessibility, scalability, and flexibility of businesses. But this doesn’t mean that getting to the cloud is enough for businesses; it is only the first step. Businesses must have a forward-looking strategy to leverage the full business value of the cloud. It is a continuous process that requires perpetual optimization in order to improve results.

As we already know, 2020 was not an easy year, especially for professionals heading the technology departments. As employees had begun to work remotely, the need for cloud deployment became essential and securing data became the primary concern. In that regard, edge computing has become the new cloud. Currently, we are watching new firms expediting their edge endeavours to complement the existing cloud infrastructures. Leading-edge technologies like artificial intelligence (AI) and 5G are furthering the application of edge computing.  

At the same time, it is undoubtedly intriguing to see how cloud firms have been staying persistent in contending to get the primary spot. For instance, IBM has been taking the noble marketing route, clenching to the morality of AI and the internet of things (IoT) strategy. But in IBM’s and Oracle’s case, neither is particularly focusing on selling the future. Their strategy is aimed at big companies that don’t want the full stack of services. Build your cloud, but do it with SPARC servers. Embrace AI but be scrupulous. And so forth. These aren’t motivating signals, and that’s intentional.

On the other hand, Amazon Web Services (AWS) is rolling the message ‘Innovation - powered by Amazon’. They are putting more stress on running AWS infrastructure on-premise for a truly consistent experience, targeting those looking to set up the full infrastructures. For this reason, AWS, too, is teaching itself to be unexciting.

Currently, Google presses ‘accelerate your transformation with Google Cloud’. Additionally, there are other examples of firms that are essentially the same, 10 years on, such as Red Hat then and now. The technology keeps modifying, but not as full speed as we think. And, apparently, the selling gambits we use to toss that tech change even less frequently.