Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    Field Service

    HR Technology

    IT Service Management

    Procurement

    Product Management

    RegTech

    Revenue Management

Menu
    • CISCO
    • Collaboration
    • Compliance
    • Contact Center
    • Healthcare
    • IT Service Management
    • Microsoft
    • Retail
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Retail
    Editor's Pick (1 - 4 of 8)
    left
    AI becomes Personal

    Sherif Mityas, CIO & Chief Experience Officer, TGI Fridays

    Is Your Head in the Sand?

    Marc Kermisch, VP & CIO, Red Wing Shoe

    Laying a Foundation for the New-Age Retail Industry

    Paul Karras, SVP & CIO, Wilton Brands

    Driving a Performance Culture

    Paul Scorza, CIO, Ahold USA

    Discover the First Mile

    Ruben Martin, Co-Founder &CTO/ COO, Quivers

    The Missing Link for Retail: Closing the Loop between Point of Sale and Marketing

    David Inggs, CTO, VMob

    It all Comes Together in Retail.  In a World of Possibilities, Where to Start?

    Simon Kennedy, CIO, The Warehouse Group

    End to End Supply Chain Planning is the Need of the Hour

    Abel Correa, CIO, Arvind Lifestyle Brands Limited

    right

    How Will the Menu Board Drive Sales in Restaurants?

    By Apac CIO Outlook | Friday, September 11, 2020
    Tweet

    FREMONT, CA: A recent study reveals that menu boards attract 56 percent of customers, and 74 percent preferred an easy-to-read set up as a top priority. Many restaurants are accepting the fact that redesigning to simplify the look and feel of menu boards improves sales. Despite the initial cost, digital menu boards can help restaurants boost sales and enhance the guest experience. Menu board optimization provides a chance to simplify without focusing solely on what was being cut. This, in turn, opens up opportunities for future menu innovation. Restaurant brands should invest in easier-to-read menu boards. Also, the cost of hardware and software has gone down significantly, thus allowing the restaurant managers to make more investment.

    With digital signage, measuring advertising effectiveness is getting easier slowly. This is because restaurants can directly integrate data from their menu board with other systems such as point-of-sale. Keeping the menu items or pricing as such, brands would be well served to improve perceptions of food quality that could lift perceptions of value. Another significant advantage of restaurants is that they allow restaurants to easily switch menu items on the fly and directly engage with guests. Restaurants nowadays look for a solution that offers system-on-a-chip display, pricing, images and descriptions, and cloud-based CMS. These cloud-based digital menu boards make it easy for owners to edit and update digital menu boards.

    Top 10 Digital Signage Solution Companies - 2019Any digital menu board software should have little to no learning curve and be easy to implement. Before selecting a digital menu board, restaurants must take measurements of the available space. Followed by space allocation, make sure of the number of screens to be installed. Then outline the menu and items to be displayed. They should also consider integrating large images and videos into the menu boards. For making necessary changes, the menu board should contain drag and drop widgets that are easy to use and manage. As customers purchase food with their eyes, adding a screen for media-based promotions would be the best option.

    Many digital signage solutions are available in the market, and restaurants must choose the right one that could serve the purpose.

    See Also: Top APAC Digital Marketing Consulting/services Companies

    tag

    Guest Experience

    Weekly Brief

    loading
    ON THE DECK

    Content Management System 2020

    Top Vendors

    Contactless Payments 2020

    Top Vendors

    Admired Tech 2020

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Four Security Issues in IoT

    Four Security Issues in IoT

    Four Use Cases of AR/VR Technology in Employee Training

    Four Use Cases of AR/VR Technology in Employee Training

    Five Major Trends in Digital Transformation for Businesses

    Five Major Trends in Digital Transformation for Businesses

    How Blockchain Reinvents Regtech

    How Blockchain Reinvents Regtech

    Five AI Technologies to Help Boost Business

    Five AI Technologies to Help Boost Business

    Popular E-Commerce Growth Trends in 2021

    Popular E-Commerce Growth Trends in 2021

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/how-will-the-menu-board-drive-sales-in-restaurants-nwid-7389.html