HP Magnifies Big Data in APAC

HP is expanding its big data market with a wad of new initiatives to help enterprises make better use of data. HP’s initiative on big data, will improve business decision-making and also streamlining the IT operations. “Big data changes everything,” said Tay Bee Kheng, General Manager and Vice President, HP Software in Asia-Pacific and Japan; adding that both line of business managers and IT departments can benefit from big data.

The Hewlett-Packard Company is an American global information technology company headquartered in Palo Alto, California, United States. It develops and provides hardware components, software and related services to consumers.

During an interview, Tay said that IT managers and developers, for example, can make use of all the log data generated by theirservers in a data centre to speed up and improve application development as well as IT operations. “IT help desks are also looking at using crowd-sourced data to help users solve their IT problems, thus, minimizing the number of service requests, each of which can cost between US $60 and US $90 to resolve”, Tay added.

By helping enterprises adopt big data across their organizations, HP hopes to distinguish itself from competitors by going beyond the usual slew of big data analytics applications that generate business insights. Most of this will be achieved through a new version of Vertica, HP’s SQL database codenamed Excavator, which will allow enterprises to collect and index log file data generated by systems and business applications.

According to IDC, the global big data technology and services market will grow at a 26.4 per cent compound annual growth rate (CAGR) to US $41.5 billion through 2018, or about six times the growth rate of the overall IT market.