FREMONT, CA:  Huawei along with its partners mutually demonstrates their latest ICT solutions to combat the unprecedented challenges faced by traditional media. The innovative ICT technology and IT architectures is an initiative to achieve Digital Transformation. The company the latest convergent media cloud architectures developed using innovative ICT technology, IP-based ingest and improved solution that supports flexible business expansion, and 4K program production and develop system that features audio-visual experience. 

ICT technology plays a key role in this age of digital transformation. With its latest project, as a medium of business development, Huawei looks forward to cater to this demand. Next-generation technologies such as IP and thecloud/virtualization play a big role to make broadcast organizations more efficient and agile. The evolution of 4K, SDN, and 40GE IP switching technologies enables TV stations to upgrade their existing systems to all-IP architectures.

With the increasing technological support in media institutions and industry ISVs, Huawei is also leveraging its accrued experiences in technologies and excellent capabilities in innovation to contribute to industry development so that they can focus on the strategic upper-level business operations. Huawei conducts open cooperation and joint innovation with ISVs, such as Sony, Dalet, and VSN.

"In today’s fast-paced environment, broadcast, media and entertainment companies need to assemble the most relevant digital assets as quickly as possible, streamline production costs and increase revenue opportunities. Huawei’s OceanStor 9000 perfectly meets the intelligent storage resource pooling requirements of VSN's Media Asset Management platform. It provides a flexible, efficient, and intelligent storage solution perfectly integrated with the advanced and scalable VSNEXPLORER MAM platform, which enables companies to efficiently manage and monitor all their content and business workflows, thus helping them solve the industry's most common bottlenecks," says Hugo Bastos, PMO Director, VSN.