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IBM’s Revamped Cloud Video Technology to Analyze Social Media Responses for Better Consumer Insights
IBM divulges the latest Cloud Video technology to help organizations unlock data-rich insights for video content and audiences by analyzing the complex data in video for companies to better understand and deliver the content consumers want.
By
Apac CIOOutlook | Thursday, October 27, 2016

LAS VEGAS, NV: IBM divulges the latest Cloud Video technology to help organizations unlock data-rich insights for video content and audiences. The Watson-powered cognitive services provide personalized viewing experiences for consumers. The technology minimizes and analyzes the complex data in video for companies to better understand and deliver the content consumers want.
Accessible through the IBM Cloud, the technology combines Watson APIs with IBM Cloud Video streaming solutions helping it to track real-time audience reaction of live events by analyzing social media feeds. IBM Media Insights Platform plays a huge role in this. Accordingly it segments videos automatically into meaningful scenes to make it more efficient to find and deliver targeted content.
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The compilation of Watson Speech to Text and Alchemy Language APIs with IBM Cloud Video technology helps to stream video to broaden audiences for live events.It processes the natural language in the streaming video and simultaneously analyzes social media feeds to provide word-by-word analysis of audience sentiment. The technology provides a deeper understanding of the content in video using experimental cognitive capabilities.
IBM Media Insights Platform, an IBM Media and Entertainment solution added to IBM Cloud Video’s existing Catalog and Subscriber Manager and Logistics Manager Products provide customer details into consumer viewing habits. It provides deeper insights on audience preferences and sentiment. This can also be used to find new viewers interested in existing content. The technology can be used by both media and entertainment companies focused on content creation as well as organizations across all industries using video to connect with employees or customers.
“Companies are creating video with vast amounts of valuable data, but they don’t have a way to easily identify that information or audience reaction to it,” says Braxton Jarratt, General Manager, IBM Cloud Video. “Today’s new services are a major step forward in using IBM’s cognitive and cloud capabilities to help companies unlock meaningful information about their videos and viewers so they can create and curate more personalized content that matters to specific audiences.”
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