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    • Augmented Reality
    Editor's Pick (1 - 4 of 8)
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    In Augmented Reality, Size Matters

    Jason Blackman, CIO, Carsales.Com

    Essential Technology Elements Necessary To Enable Transformations

    Leni Kaufman, VP & CIO, Huntington Ingalls

    Taking the Right Technology Initiatives

    Jawahar Kaliani, Deputy CIO, Department of Treasury - Office of the Comptroller of the Currency

    Changing the Way we Work

    Amol Bargaje, CIO, Jenner & Block

    Dipping in a toe or Going Full Belly Flop : Incorporating Augmented and Virtual Reality into the Design Process

    Raymond Kent, Principal, Director of the Innovative Technology Design Group, DLR Group

    Simulators are the New Way to Extend Beyond Virtual Reality

    Scott Mcmillan, Manager of Technology and Innovation at Melbourne Water

    Augmented and Virtual Reality in Today’s World

    Mayank Singh, Head of Digital, Technology and Marketing Departments, Domino’s Pizza, Indonesia

    Making the Most out of AR Technology

    Stephen Witherden, Technical Fellow – Software Engineering, Beca

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    Impact of Augmented Reality on Social Media

    Apac CIO Outlook | Monday, January 28, 2019
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    Augmented Reality (AR) has come a long way from just a science fiction into a science-based reality. In recent years, the growth of augmented reality applications can be attributed to solutions that enable consumers to view products and imagine what they might like or experience the service before they actually buy it.

    Augmented reality is already making a notable impact on social media. AR is evolving to be able to today put 3D objects on places, and this is a new kind of AR that will surely be very important in a social media strategy. The famous social media networks like Facebook, Instagram, and Snapchat have already adopted AR. Apple launched ARKit in 2017 and Google released ARCore for Android—both are powerful tools to create AR apps for developers.

    Check this out: Top AR/VR Technology Solution Providers(Champagne Soda, Creote Studio, EON REALITY)

    Snapchat was one of the leading social media platforms for the integration of AR into their application. We have already seen Snapchat users explore the latest AR integrations offered by the platform. Snapchat users can develop their own AR lens. Snapchat users can play games with other Snappables users and friends, mainly AR selfie games.  One more feature released by Snapchat is Shoppable AR that enables brands to promote their websites and sign-up pages, share a video, and install apps.

    Facebook has partnered with many of the brands to achieve the company’s AR plan. This helps a company to develop an enhanced advertisement platform driven by augmented reality. This allows Facebook users to prefer the new and exciting content delivery approach.

    TweetReality, an app developed by Oscar Falmer, takes iPhone user Twitter and displays it in front of users like a dashboard. Everything from profiles, tweets, mentions, and searches are shown on camera.

    Social media users no longer care about television-style ads that try to touch their emotions. The users tend to buy the targeted products by social media sites. It’s important to target the new markets and ensure that they benefit or companies benefit by offering great user experience through AR technology. There’s no better place for businesses or companies that social media platforms. Enterprises should make sure that they develop appropriate content for the markets.

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