Impact of Millennials and Social Media Platforms on the Hospitality Industry

Organisations that prioritise the ideas and views of millennials and use social media to promote their businesses have more potential to become more competitive in the hospitality industry.

FREMONT, CA:The hospitality industry has been a stable, undisturbed market with steady progress and consistent revenue growth. Traditional organisations have recognised the threats of modernisation and technology and the demands of modern clients. Furthermore, they should identify the trends moving forward and ensure they are updated in their organisations.

Priority on Millennials

The word millennial has become a commonly used term. This demographic significantly influences numerous aspects, including the travel and hospitality industries. Millennial travellers expect more than a traditional travel experience. Social-media-savvy kids travel to learn something more profound and meaningful from their travels.

Organisations should be aware of this trend and craft a strategy based on this demographic’s habits and traits, as they are enthusiastic, have substantial savings, and take advantage of the cheaper travel and accommodation rates. This is the reason it is common for high-end hotels to incorporate excursions giving guests an insight into the locale’s culture and traditions, cuisine, and arts and crafts. Hotels impress them with hassle-free transactions and ultramodern amenities at reasonable prices. They expect satisfied customers to raving about it on their social media accounts.

Promotions Through Social Media Channels

When hotel guests are dissatisfied, they can easily vent on social media platforms. Such actions can cause huge losses for businesses' brand reputations. At the same time, using these platforms for good reviews can turn organisations into more profitable ones. Many hotels capitalise on popular guest reviews and tweets on their websites and social media pages.

A study indicates that the majority of social media account users who travelled were influenced to a degree by such pages’ travel content. In addition, a vast majority of reviews and tweets have mentioned hotels, but only a few have mentioned holidays.

As a result, social media is a better option for reaching out to customers and earn their trust and loyalty. Engaging with customers and responding to their demands through these channels offers positive guest relations and drives future bookings. Today, there are more than six social media channels for self-promotion. There are more new ones expected, and businesses should take advantage of every single one that will be introduced in the future. All these social media channels help promote businesses. Once word spreads that a hotel’s social media pages are responsive and helpful, it is practically fully booked.

These trends are developing, becoming more common, and eventually ceasing to exist together. Although there are different significant factors and history-altering events, companies employing a proactive approach to these trends will be better positioned to become more competitive in the hospitality industry.