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    Indispensable Trends of Digital Marketing

    By Apac CIO Outlook | Thursday, June 06, 2019
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    FREMONT, CA: Digital marketing has been a vital part of the business strategies that fetch maximum revenue through mobile advertisements having smart and aggressive marketing contents to boost the visibility of the company. The changing marketing policies tend to transform the social culture, economy, business environment, and the technology-driven marketing trends, to which the company has to cope-up with for better production.

    Marketing with AI: With the help of advanced AI and ML technologies in automation, more than half of the customer-enterprise bonds do not include human interactions as chatbots are employed to converse with them while taking into account their behavioral pattern. AI marketing platforms have enabled automatic analysis and retargeting, push notifications, and developing marketing content, features that are cost-effective and time-saving.

    Voice-it-Out: The voice recognition gadgets have come up with smart machines that perform whenever there is a voice command given to them. The technology helps in quick-search of any required information through voice identification, which saves the time of typing it on the screen. The content or website might require a particular optimization to experience voice searches and long-tail SEO strategies, site organization, and load-time optimization can become vital in understanding the new voice-driven traffic.

    Play the Video: Video streaming platforms can be used to draw the attention of customers with superior content and keep them engaged with actionable thoughts. The video content marketing technology holds a high retention rate, and with the help of smartphones, websites, and other social media platforms, it can reach a massive audience in seconds.

    Choices Matter:  Companies can use personified ads to impress their clients through emails after analyzing the data collected from their browsing history, and such a personal approach can boost the conversion rate.

    Mobile Search: A massive amount of search traffic is created by mobile phones, which makes it an ideal platform for marketing. Many mobile-specific pages are formed, which allows web-design techniques to make responsive patterns for mobile-friendly content.

    World of Social Media: Marketing on social media can be experimental and profitable, as the expanding platform can reach diverse users making promotions an easy-access.

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