Indonesia Witnessed Major Drop in Levels of Streaming Piracy over the Last 10 Months

16 percent of consumers who said they were aware of the government blocking piracy sites, have since subscribed to a paid streaming service; 23 percent say they now watch free (AVOD) local streaming services, and 74 percent now predominantly watch free (AVOD) international streaming services.

FREMONT, CA: Recent research on the online content viewing behavior of Indonesian consumers has discovered a massive 55 percent reduction in consumers accessing piracy websites over the past ten months. The survey commissioned by the Asia Video Industry Association's Coalition Against Piracy (CAP) and conducted by YouGov, discovered that 28 percent of online consumers currently use piracy streaming websites or torrent sites to access pirated content, far less than the 63 percent from a similar survey conducted in September 2019. The recent survey also showed an 80 percent reduction in the number of consumers who use an illicit streaming device (ISD) compared to the September 2019 survey.

This significant reduction in content piracy levels identified by the YouGov survey is backed by analysis of Indonesian traffic data undertaken by AVIA's Coalition Against Piracy (CAP), which witnessed overall reach to piracy streaming websites drop by 68% between August 2019 and June 2020.

Compared to similar CAP commissioned YouGov surveys conducted in the region, Indonesia currently has the lowest levels of ISD usage compared to Hong Kong, Thailand, Singapore, Philippines, Malaysia, Vietnam, and Taiwan. It is second only to Singapore, which is having the lowest levels of consumers accessing piracy streaming websites or torrent sites.

The government's 'rolling' site blocking continued into 2020 and according to this latest independent consumer survey has had a direct influence on consumer viewing habits, with 50 percent of consumers observed piracy websites were being continually blocked and stating that they no longer accessed any piracy websites, and 34 percent stating that they now rarely accessed piracy websites.

The continual site blocking has also had a significant influence on consumer behavior. Customers are now more likely to access legal content platforms. 16 percent of consumers who said they were aware of the government blocking piracy sites have since subscribed to a paid streaming service; 23 percent say they now watch free (AVOD) local streaming services, and 74 percent now predominantly watch free (AVOD) international streaming services.