InMobi Integrates their Mobile Video Strategy to Help Advertisers Develop Marketing Policy

SINGAPORE: InMobi, a provider of contextual and personalized ad experiences on mobile devices, launches an advanced suite of video formats to help brands across countries in Asia Pacific thrive in the field of mobile video advertising.

InMobi’s latest suite of video ad format, with its partners from 3rd party measurement partners, provides advertisers an opportunity for intelligent retargeting of users who have seen or interacted with video ads, resulting in higher engagement. It has the ability to measure complete viewability while also maximizing on critical key performance indicators (KPIs) like completion rates and engagement rates, both on the InMobi Exchange as well as on the InMobi Ad network.

Mobile video advertising is becoming a key component in the field of marketing in the APAC region. InMobi network research shows, mobile video ad consumption has grown by 380 percent in the first half of 2016 in the APAC region with Indonesia and Vietnam leading the market.

Available across countries like Australia, Indonesia, Singapore, Malaysia, Thailand, Philippines, Vietnam, Korea and Japan, the platform includes an advanced suite of ad formats. The vertical video delivers up to nine times completion rates as compared to horizontal mobile video formats. Vertical video, opt-in video and in-stream videos enhance brand awareness metrics, while interactive videos with rich-media end cards, 360° videos and native in-stream videos help in increasing user engagement and conversions.

“Mobile video has suffered from a repurposing problem in Asia, advertisers want to replicate a TV ad or a desktop ad onto mobile. However, that is neither sufficient nor right. By extending our creative capabilities to video and enriching it with a comprehensive suite of advanced ads to capture multiple mobile moments, supported by full viewability verification, InMobi becomes the one stop solution that brands need to win with video, across all marketing objectives” says, Jayesh Easwaramony, Vice President and General Manager, Asia Pacific, Middle East and Africa, InMobi.

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