Cloud services, on the other hand, offer ready-made data on what customers want and how to drive sales based on a specific audience. Data can also be gathered on a wider scale by digital marketers.
Fremont, CA: Marketers benefit from a marketing cloud because it incorporates analytics, audience management, customer profiling, social media management, and targeting to track and measure data relevant to customer behavior. Marketers may focus on other vital duties by observing consumers' habits, preferences, and campaign performance and allowing the automation of time-consuming activities in evaluating analytics.
Key benefits of a marketing cloud:
- Access to Customer Data- Data about their target demographic is freely accessible to digital marketers. The traditional methods of gathering data through client surveys are both time-consuming and limited. Cloud services, on the other hand, offer ready-made data on what customers want and how to drive sales based on a specific audience. Data can also be gathered on a wider scale by digital marketers.
- Creating Better Insights - The analytics tools utilized by various marketing cloud providers assist digital marketers in creating content that is both interesting and focuses on what customers are looking for, enticing more customers to make faster purchase decisions. These tools and their analytics can be used by digital marketers to identify the best-performing content and continue to create comparable material for their clients.
- Improved Data Security- Marketing clouds not only supply data to digital markets but also give enhanced security for the information obtained. With the support of the top marketing cloud providers' data security and privacy policies, no accidental or deliberate breaches of data will occur.
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Angela Lam, CIO Shell Australia, COG & Integrated Gas, Shell (NYSE: SHEL)
