Key Features of an Ecommerce Website

Running an online business requires the use of an eCommerce website. However, it is also critical to have all of the necessary eCommerce features to ensure success. A good eCommerce website will provide the customer and the merchant with all of the tools they need to complete a successful transaction.

Fremont, CA: The shopping cart is essential for any eCommerce store. This is where your customers will keep their products to complete the checkout process. A versatile cart allows both guest and registered users to check out. On the other hand, the guest checkout does not require the user to sign up on the site, making the process faster.

Integrations with Payment Gateways

A good eCommerce website allows you to integrate with various payment gateways rather than restricting your options to a few. It is a critical component of eCommerce websites that can make or break the customer experience. Sprocket 360 includes pre-approved payment gateways that are simple to integrate with your online store.

Order Management

A comprehensive order management panel makes it easier for merchants to obtain accurate information about buyer cancellation, COD order verification,refunds, exchange order status updates, and more. In addition, the panel assists the merchant in managing his order fulfillment and overseeing its completion.

Security

This is one of the most important features because it ensures that no critical data, such as credit card information, is saved and that all prepaid shipments are processed through a secure payment gateway. Passwords are hashed and not stored in plain text. SSL should be used to secure all web pages. The servers are secure and protected by cutting-edge services.

Scalable infrastructure

Your hosting infrastructure should be able to scale as your traffic grows. Higher latency results in lower transaction rates and a loss of marketing dollars. CDN should be used to improve the website's performance and manage the products online. It also has high uptime, ensuring that the website is accessible from anywhere and at any time.

Analytics and Reports

The reports should be available as exports, including detailed information about the orders, customer database, and catalog product reports. It is beneficial for analyzing the business's growth. The websites should be pre-integrated with marketing tools and analytics to better market the brand and read reports about the store's performance.

Integration of logistics

Integrating logistics services allows for seamless shipping and ensures that the merchant and the consumer receive real-time courier updates and order tracking capability. In addition, this enables the user to manage shipments from the same panel rather than contacting courier partners separately.

Compatibility with mobile devices

Great eCommerce websites typically provide three types of mobile compatibility solutions. The first step is to ensure that the mobile view is responsive and accommodating for the device. Next, the WAP is a mobile-specific template that reduces loading time and optimizes website size. Finally, APIs for developing mobile apps are essential because everyone now prefers to browse the web.

Regular communication and updates

You can send and receive notifications about your orders in real-time on the panel. This way, a merchant can keep his customers up to date on the status of their orders and receive them through the system.

Systems for Content Management

From the back end, a content management system manages website content such as the logo, banner, footer links, policies, and products.