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Fremont, CA: Users can use augmented reality to experience an event, product, or service without physically being present. It allows one to immerse oneself in a completely new environment, allowing prospective clients to visualize one's offering through a virtual test drive. Many companies have successfully integrated augmented reality as a marketing tool to create an optimal buying journey, resulting in higher conversion rates and incremental revenue for existing clients.
Here are a few tips for leveraging AR for one's business:
Not Using it As a Standalone Function.
Augmented reality cannot help a business grow on its own. The best use of AR is to incorporate it into a larger strategy. For example, a recent podcast guest uses augmented reality (AR) alongside traditional advertising and digital technology to bring her company's print offerings to life.
Product-based brands that want to effectively implement augmented reality can offer customers a virtual experience that provides key insights into products. One's customers will know what to expect this way. One's offering should literally "complement" what one is already doing to improve one's overall client experience.
Creating Bonus Content for One's Products
By taking a different approach to sales and marketing, successfully integrating AR into one's customer experience could help breathe new life into one's offering. For example, a product-based company could include additional information on its product packaging that customers could access via AR, providing them with more value. If a company selling health supplements wants to revitalize its marketing, it should consider offering customers health exercise suggestions that complement the core product.
Not Forgetting the Utility of Augmented Reality
Businesses can also use AR to train employees or customers remotely, saving time and money on travel. It can also help businesses provide immediate customer service, such as demonstrating how to assemble a piece of furniture. A company could create videos of an employee demonstrating the assembly, and when the customer views the demo in AR, they will feel as if the employee is right there in front of them, instructing them on how to complete the task.