Mirium Allows Access to Forrester Research's Digital Maturity Assessment Tool

SINGAPORE: Mirium, a provider of marketing and advertising services and solutions, announces the provision to access Forrester Research’s Digital Maturity Assessment Tool. The Forrester digital maturity assessment tool helps clients assess their overall digital readiness, and provide a step-by-step guide on how to elevate their digital capabilities.

Forrester Research’s Digital Maturity Assessment Tool is a vital new offering of Mirium’s regional Digital Transformation Consulting practice.

Forrester’s Digital Maturity Assessment Tool provides clients with a credible third-party evaluation scorecard to help give valuable insights of the client’s digital capabilities.

“With the likes of Alibaba, RedMart, Uber, AirBnBand Grab disrupting traditional businesses in Asia, companies are realizing the need to overhaul dated business processes & operations and to find new revenue streams via digital channels with focus on the customer’s experience across your brand’s digital touch points across multi-screens,” says Sharon Ng, Mirum’s Head of Strategy & Advanced Analytics Consulting.

“Every company is either developing, or expanding, their digital roadmap. This assessment tool helps business leaders understand where the digital business opportunities are within their organization,” says Nanda Ivens, CEO of Mirum Asia Pacific.

“Today’s digital leaders are responding to the clear and present threat of digital disruption by transforming their firms. This tool assesses foundational aspects that matter to a company’s overall digital transformation. It’s about embedding digital capabilities into the very heart of their business, making digital a core competency,” says Rueben Anthony, Managing Director of Mirum Singapore.