NP Pass is a service that attracts and sends foreign visitors to Japan both on pre-trip and on a trip, and lead them to their affiliate shops and restaurants

Fremont, CA: Japanese shopping service, Nippon Passport raised ¥200 million ($1.82 million), led by private investors and business companies through a third-party allotment in its pre-series A funding.

The Japanese government aims to attract 60 million foreign tourists annually by 2030. As a response, Nippon Passport launched its “NP Pass” service to drive international visitors through affiliate shops for a commission fee of 10 per cent of total sales. Travelers can receive discounts and vouchers from participating retailers by downloading the app.

“Japan’s population has been steadily decreasing. We believe that Nippon Passport’s service makes significant headway in collaboration with Nippon Platform related to tablet solutions, and transfers from attracting customers for tourism consumption to making solutions for paving the way for regional revitalization.” said Nippon Platform CEO Shinsuke Hishiki.

With the capital from the funding, Nippon Passport plans to improve the “NP Pass” app as well as develop its network of affiliate shops and agents.

Tharminder Singh, Director of NIPPON Passport, said “In today’s world with the ever-changing nature of technology. Starting from AI to Self-driving cars, we see that people moving away from products and towards experiences/travel. Using technology and smart mechanisms to harness the value of bringing people together through tourism inbound and outbound. Creating a value proposition that helps drive the industry and new ways of attracting people and traffic and increasing business. We see a future with the diminishing population of Japan, in which Japanese culture would be experienced by the whole world and a future Japan with a ratio of 1 Japanese to 1 Foreigner. We would like to be at the forefront, capturing that vision.”

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