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Popular eCommerce Trends to Watch out for in 2022
The Covid-19 pandemic changed everything for eCommerce companies, and the shift in customer behavior is here to stay.
By
Apac CIOOutlook | Thursday, January 06, 2022
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People appreciate eCommerce loyalty programs because they reward repeat customers for their purchases. They receive cashback, discounts, next-purchase coupons, and freebies as rewards.
Fremont, CA: The Covid-19 pandemic changed everything for eCommerce companies, and the shift in customer behavior is here to stay. According to US Department of Commerce data, eCommerce accounted for more than 21.1 percent of all retail sales in the US at its peak in Q4 of 2020, up from 14.8 percent at the start of 2019. Around the world, a similar surge has occurred, and it shows no signs of abating.
Top eCommerce Trends for 2022
Sales within Metaverse
In the starting of 2022, Facebook will launch its new Horizon Worlds platform. Although it is not yet ready for advertising or in-world eCommerce sales, it will be soon!
Nike, Gucci, Coca-Cola, and Vans are among the global brands planning to sell virtual, branded goods to consumers. Meanwhile, other gaming platforms will allow eCommerce sales on their platforms. Balenciaga, for example, recently collaborated with Epic Games to launch their Fortnight clothing line. In addition, Nike recently launched Nikeland on the Roblox gaming platform, where users can purchase virtual Nike gear for their gaming avatars.
eCommerce Sustainability
To achieve eCommerce sustainability, one must create a brand that promotes environmentally friendly practices, such as green packaging and more eco-friendly shipping. It is not only the right thing to do for the environment, but it is also an important issue for many consumers. In other words, going green may help one increase one's market share while also making the planet more habitable.
Loyalty Programs
People appreciate eCommerce loyalty programs because they reward repeat customers for their purchases. They receive cashback, discounts, next-purchase coupons, and freebies as rewards. Meanwhile, companies such as Starbucks can use data from their loyalty programs to better understand their customers' purchasing habits and present them with special offers based on their individual purchase history.
