The decision of the firm to expand its operations abroad is considered to be in response to the increasing client demand for multi-disciplinary communications.
FREMONT, CA: Publicis Resolute, a London-based healthcare agency, has expanded its operations outside the UK for the first time, by opening an Asia-Pacific regional hub in Singapore. The move follows a year of unprecedented organizational growth and development at the Baker Street-headquartered agency. It marks the continued evolution and long term strategy of the company to be a decisive player in the global healthcare sector.
Publicis Resolute is a medical education and Public Relations arm of Publicis Health, a global group that has a focus on marketing, communication, and digital transformation.
Glan Halliwell, who handles the medical education unit of Resolute, has relocated from London to Singapore for enhancing the APAC business initiatives of the firm. He will also hold the responsibility to lead the development of integrated healthcare communication offering in APAC. Halliwell will continue being involved in the London-based business as well.
The new operation is embedded within the Publicis Health Group, and the Singapore office will operate as a regional hub for the same. Here, Halliwell will collaborate with his colleagues from Publicis Communications and Publicis Media, the sister organizations of Publicis Resolute to leverage the efficacy of the firm’s service in the APAC region and to deliver better service to the customers in the concerned sphere.
"Our track record in the UK and EMEA speaks for itself; we deliver seriously imaginative solutions for our clients that span the entire communications mix. The demand from clients in APAC for the multi-disciplinary blend of healthcare communications we provide is considerable," said Victoria Wright, the Managing Director, Publicis LifeBrands, Publicis Resolute, and Real Science.
“The company’s ambition to bring the Publicis Resolute brand to a new global audience and the desire from one of our top talents to work abroad, and we have all the hallmarks to support the company’s continued growth,” she concluded.