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AR technology is well on its way to replace conventional viewing experience. Broadcasters with AR are sure to deliver mixed-media experiences very soon.
FREMONT, CA: The broadcasting industry will change forever when the technology of augmented reality (AR) takes the main stage. The television, which is a ubiquitous appliance in all homes throughout the world, has been the mainstay of audio-visual entertainment for the longest time is going to make way for a whole new watching experience which will be a lot more immersive as well as convenient. The televisions did see several evolving technologies which brought it from the black and white era to the 4K period today, while AR is a revolution in itself.
With AR, consumers will have the convenience of a virtual screen, wherever and whenever they want and in whichever size. The limitations of keeping content behind a screen will be removed for the broadcasters, and that will drive a lot of innovation. The big technological companies already bet on the technologies and are in the process of developing equipment that will take the technology to masses. A mixed experience, with equal doses of reality and imaginary, is waiting to manifest itself with AR.
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The technology of holographic or volumetric video enables 3D video recordings. Very soon, one can expect exclusive video formats for AR content. However, many of the devices being used, like smartphones and tablets, are AR-compatible. The animation and the gaming industries have tried continuously to develop 3D models, which are a good foundation for the AR technological revolution.
The ways of applying AR to viewing experience are many. The broadcasting of sports will see the incorporation of AR. One can expect that the viewer will get an interactive viewing experience that would include a virtual map of tracks with live location of athletes and, the details and stats about individual competitors. AR in documentaries and educational videos for adults as well as kids will be applied to replicate real-world models of objects and real-world feel of ecosystems.
The AR experience might also significantly change marketing by making it much more lively and relevant to consumers. Overall, the potential of AR for broadcasters is unlimited. Though slow, the technology will ultimately make its way into homes and everyday lives of people.