Relevance of Creating Engaging Experience Through Gamification

A successful engagement increases customer referral, influence, and knowledge value beyond direct financial patronage. Therefore, companies should understand the strategies to create engaging experiences through gamification.

FREMONT, CA:Gamification is a strategy to grab customer attention and enhance sales. Retailers are looking forward to applying gamification to engage their customers. There are many organisations adopting gamification to engage customers online and in-store. Along with online, retailers can focus on providing new experiences at physical stores. Many customers enjoy shopping in-store, pursuing their hedonistic experiences like bargain hunting, window shopping, browsing, etc., making gamification an interesting option for marketing in-store. Technology revamps obsolete marketing techniques into a new version and can bridge the gap between online and brick-and-mortar through an accessible format. However, companies should understand how to create engaging experiences through gamification.

Understand the Players

In a gamified version, there are four different parties: players, designers, spectators, and observers. Understanding the players is significant in creating successful gamification experiences. For a platform or service to become successful, players’ interests should be its primary focus. Before designing gamification, companies should understand the players and their motivations.

Timing is the Key

Once the types of players to be targeted are identified, businesses should consider the timing of rewards. It is critical to reward better performance as soon as possible. The engagement can be sustained by rewarding simpler tasks and performances to shape and build complex ones.

Adding Levels, Tasks, and Players

There are four types of players: scholars, strivers, slayers, and socialites. Assigning levels, tasks, and players helps sustain the engagement further for each type of player. However, it is important to ensure no unfair changes are present in the implemented rules.

Determine Metrics and Targets

Without determining the metrics and targets, companies cannot measure their progress and improve their experiences. Furthermore, this will help in gathering valuable information and judging the success of the gamification strategy.

Understanding these methods is important, as the impact of gamification has enormous advantages. Gamification created a positive and satisfying experience for customers, leading to an increase in revenue. The customer with the best experience spends more in comparison with those who have the poorest. This will contribute to reduced customer retention costs, a positive brand image, customer advocacy, and loyalty.

A successful engagement increases customer referral, influence, and knowledge value beyond direct financial patronage. Gamification provides positive emotions that will manipulate people into taking actions that they otherwise would not. Along with reaching business goals such as increasing sales or conversions, it brings value by intrinsically motivating users and satisfying internal demands to elevate the customer experience. When customers change their routines and add fun to their primary motivators, there will be significant outcomes. Making gamification part of organisational strategies will take organisations a long way.