APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    Role of Brand Portals in Manufacturer-Distributor Relationships

    Modern distributors often have feline tendencies, and the manufacturers to believe that the distributors do not provide them the business they deserve; by spending most of their valuable time providing support and education.  

    Role of Brand Portals in Manufacturer-Distributor Relationships

    By

    Apac CIOOutlook | Thursday, January 01, 1970

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Modern distributors often have feline tendencies, and the manufacturers to believe that the distributors do not provide them the business they deserve; by spending most of their valuable time providing support and education. Most of the manufacturers cannot deny the fact that their rivals are receiving the lion’s share of attention. The manufacturers can be equated to cats who, mostly reserve their loyalties and affection for their owners, unlike the dogs who are genuinely faithful and loving by nature. The problem with manufacturers is that they have not taken initiation step towards doing anything important or valuable for the distributors. Doing this will not only boost their business but also justify their favor.

    Knowledge is essential and valuable. More the knowledge, the better it helps in taking critical business decisions. The manufacturers facilitate distributors with information related to real-time product and sales support so that the involved parties can maximize returns. This is where the manufacturers can differentiate with digital solutions that enable the distributors in boosting their sale, improving market effectiveness, and driving operational efficiencies. One common solution is known as brand portal. A manufacturer’s digital product catalogs are combined with a knowledge pool in a modified brand gateway which is a web-based system. It supports complex marketing and sales processes. Personalized brand portals also provide an enhanced user-experience for distributors.

    Finally, the question arises, what will the manufacturers gain in return? In order to maintain a convenient and cost-effective relationship with the distributors, the manufacturers strive to gain the market share which should be mutually beneficial to both the parties in strengthening their relationship quotient. An efficient workflow in content management and syndication translates into lower costs yielding higher margins. Cross-selling and expanded visibility, which potentially broadens product sets are add-ons driven by automated information.

    More in News

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Influence of AI on Supply Chain Management

    Influence of AI on Supply Chain Management

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/role-of-brand-portals-in-manufacturerdistributor-relationships-nwid-5149.html