Role of Online Retailers Dissatisfied the Customers

The exponential growth of e-commerce is extended to reach customers through online retailers.

FORMAT, CA: Life for online retailers today is more difficult than ever. Customer expectations have peak views when they tackle problems on a platform. No matter how small retailers are, they don't wait for it to be resolved. The extreme growth of e-commerce is contributing to the increased workload for retailers. The constant need for online shopping has created an incredible amount of data for retailers to handle and many more points of failure. IT systems are stretched in all directions to keep up with new offers and discount mechanisms.

Customers tend to keep a record of all the details about shopping. Customers blame bad internet connectivity, network interruptions, and technical problems arising from a third-party plug-in on the retailers. Customers are seldom concerned about who is in charge as they only want the issues to be resolved. To keep up with these demands, retailers have stepped up their digital initiatives. A consequence of these digital journeys has been creating great differences among the retailers.

Technologists are struggling to navigate their way through it. This is hindering them from promptly identifying the root causes of performance issues. To this end, full-stack observability is presenting itself as a solution, empowering technologists to monitor performance throughout the IT stack–from customer-facing platforms to backend networks. This, in return, allows tech teams to quickly pinpoint problem areas that can particularly affect the business and prioritise efforts to solve them.

By understanding the potential loss in revenue that may result from slow application response time, retailers can get a clearer view of how to direct and allocate their resources accordingly. This optimises application performance at all times to meet customer expectations, and also makes efficient use of limited time and resources. Retailers should be able to keep up with these rising expectations or risk being left behind.