The algorithms used by major tech giants have developed gradually because of their investment in money, time and energy. As a result, search engine optimization (SEO) trends and leads to marketing tactics are constantly changing the present technological world. The SEO marketing strategies, which are already in place for e-commerce businesses, need to adopt the changes to remain relevant and dominate in their respective markets.

In a voice-search-dominated world, most of the searches are in the form of questions. So it is very important to structure the content in the website according to the questions. The content should be able to answer a potential customer’s questions. The optimization of the questions is necessary. By using smart SEO tactics, this voice search technology can be accessed 24/7. Amazon's Alexa, Siri, and Cortana are some of the voice search technologies which allow voice interactions via phone, when in a car, and at home.

Brand building and conversion trump rankings are essential for a business-oriented e-commerce site owner. Also, link building is a crucial aspect of any e-commerce store owner’s SEO marketing arsenal. This aspect will focus more on creating a brand-building relationship with website owners and bloggers. AI can also be leveraged to run the link building campaigns.

The ranking algorithm allots precedence to the websites, which are speedy and simple in operation. Readability of a website is required to increase the number of website visitors. Therefore, it is pivotal to provide a good user experience for desktop and mobile. Optimization of websites is needed for use across all devices.

In addition, website security is a very important factor that consumers consider, to share their sensitive information like bank details. In order to provide safe browsing, the detailed guide is available on how to mitigate your website. Also, Google rewards secure websites with good rankings due to their SEO strategies. These developments across various strategies are needed in the upcoming year for e-commerce to evolve and cater to the exact needs of their customers, improve their efficiency, and thus the ROI.