Apac
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    DevOps

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    IT Services

    Marine Tech

    Networking

    PropTech

    Remote Work

    Robotics

    Scheduling Software

    Sensor Tech

    Simulation

    Smart City

    Software Testing

    Startup

    Storage

    Unified Communication

    Web Development

    Wireless

  • Automotive

    Banking

    Capital Market

    Construction

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Gov and Public

    Healthcare

    Insurance

    Legal

    Logistics

    Manufacturing

    Media and Entertainment

    Metals and Mining

    Pharma and Life Science

    Retail

    Sports

    Travel and Hospitality

  • CISCO

    Google

    IBM

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Collaboration

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Digital Signage

    Enterprise Architecture

    Enterprise Asset Management

    Enterprise Communications

    Enterprise Contract Management

    Enterprise Performance Management

    ERP

    Facility Management

    Field Service

    Fleet Management

    Gamification

    HR Technology

    IT Infrastructure

    IT Service Management

    Managed Services

    PLM

    Procurement

    Product Management

    Project Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • CISCO
    • Collaboration
    • Compliance
    • Contact Center
    • Healthcare
    • IT Service Management
    • Microsoft
    • Retail
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • CEM
    Editor's Pick (1 - 4 of 8)
    left
    Natural Language Processing and the Future of Customer Service

    Eugene Willard, CIO, Lasership, Inc.

    Being Your Best Reference Account: 4 Questions Every CIO Should Ask

    Alvina Antar, CIO, Zuora

    CIO Strategy: To Improve Employee Engagement, Buy Cupcakes

    Manik Narayan Saha, CIO - Asia Pacific and Japan, SAP [NYSE: SAP]

    Customer Experience: Today's Differentiator

    Elvis Cernjul, CIO & VP of Operations, Miche

    Customer's Experience versus Company's Experience

    Scott Anderson, VP, Operations & CIO, PharmaCentra

    Meeting the Changing Needs of Customers

    Joseph Santamaria, CIO, PSEG [NYSE: PEG]

    FizTrade: A Customer Experience Management Case Study

    Tom Grounds, CIO, Dillon Gage Metals

    Reshaping Customer Management

    Christopher Higgins, CIO, Technology Delivery & Infrastructure Services, U.S. Bank [NYSE: USB]

    right

    The Growing Importance of Customer Experience Management

    By Apac CIO Outlook | Friday, October 23, 2020
    Tweet

    FREMONT, CA: Customers are more informed than ever and undoubtedly consider experience as part of any purchase they make. Customers are also becoming increasingly demanding and price-sensitive, which is why, more than ever, it is becoming vital to keep existing customers happy and satisfied. But how can organizations handle tremendous amounts of customer data and generate meaningful information to manage a complete, end-to-end customer journey and customer experience ecosystem? The answer is customer experience management. It is so much more than just measuring the pulse of the customers and experience across various touchpoints. It's also about how the organization is set up to act on these experiences. Read on to know more.

    Top 10 CEM Solution Companies - 2020Customer experience has become a vital differentiator in today's hyper-competitive, increasingly connected business environment. There's significant business value in managing the customer experience effectively. Good customer experience management can even strengthen brand preference through differentiated experiences, boost revenue with incremental sales from existing customers and new sales from mouth publicity, improve customer loyalty through valued and memorable customer interactions, and lower costs by reducing customer churn. If customer experience management is done right, customers will enjoy the same experience every time they contact the brand: the warm reception due to a valued, returning customer.

    Just because customer experience management is essential, it doesn't mean that managing customer experience easy. To pull off unified customer experience management, the organization's team will need to consider a complete digital transformation. There is a vast growth opportunity to take advantage of with the help of a customer experience management platform. To deliver an outstanding customer experience, brands have to know their customer better than previously. That means creating complete customer profiles that help brands understand and measure their customers' journeys at every touchpoint. The more the brand knows the customers, the more effective they will be at offering relevant offers to them. The more relevant the offers are, the closer the relationship between the business and the customer becomes – driving metrics like loyalty and retention.

    See also: Top Digital Transformation Solution Companies

    tag

    Customer Experience

    Weekly Brief

    loading
    ON THE DECK

    Content Management System 2020

    Top Vendors

    Contactless Payments 2020

    Top Vendors

    Admired Tech 2020

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    Leveraging CRM to Transform Leads Into Customers

    Leveraging CRM to Transform Leads Into Customers

    Major IoT Software Implementation Challenges

    Major IoT Software Implementation Challenges

    Key Advantages of Using Smart Home Technologies

    Key Advantages of Using Smart Home Technologies

    The Relevance of LMS in Education

    The Relevance of LMS in Education

    Advantages of Using the Microsoft Office Suite for Businesses

    Advantages of Using the Microsoft Office Suite for Businesses

    Three Shopping Trends in Fashion Industry

    Three Shopping Trends in Fashion Industry

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy Policy  |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/the-growing-importance-of-customer-experience-management-nwid-7791.html