APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    The Growing Importance of Customer Experience Management

    Customers are more informed than ever and undoubtedly consider experience as part of any purchase they make.  

    The Growing Importance of Customer Experience Management

    By

    Apac CIOOutlook | Friday, October 23, 2020

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    FREMONT, CA: Customers are more informed than ever and undoubtedly consider experience as part of any purchase they make. Customers are also becoming increasingly demanding and price-sensitive, which is why, more than ever, it is becoming vital to keep existing customers happy and satisfied. But how can organizations handle tremendous amounts of customer data and generate meaningful information to manage a complete, end-to-end customer journey and customer experience ecosystem? The answer is customer experience management. It is so much more than just measuring the pulse of the customers and experience across various touchpoints. It's also about how the organization is set up to act on these experiences. Read on to know more.

    Customer experience has become a vital differentiator in today's hyper-competitive, increasingly connected business environment. There's significant business value in managing the customer experience effectively. Good customer experience management can even strengthen brand preference through differentiated experiences, boost revenue with incremental sales from existing customers and new sales from mouth publicity, improve customer loyalty through valued and memorable customer interactions, and lower costs by reducing customer churn. If customer experience management is done right, customers will enjoy the same experience every time they contact the brand: the warm reception due to a valued, returning customer.

    Just because customer experience management is essential, it doesn't mean that managing customer experience easy. To pull off unified customer experience management, the organization's team will need to consider a complete digital transformation. There is a vast growth opportunity to take advantage of with the help of a customer experience management platform. To deliver an outstanding customer experience, brands have to know their customer better than previously. That means creating complete customer profiles that help brands understand and measure their customers' journeys at every touchpoint. The more the brand knows the customers, the more effective they will be at offering relevant offers to them. The more relevant the offers are, the closer the relationship between the business and the customer becomes – driving metrics like loyalty and retention.

    See also: Top Digital Transformation Solution Companies

    More in News

    Real-Time Insights Fueling Smarter Brand Strategies

    Real-Time Insights Fueling Smarter Brand Strategies

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Transforming Retail: The Impact of VR and AR in Asia Pacific

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/the-growing-importance-of-customer-experience-management-nwid-7791.html