The many benefits of Amazon's latest offering: The Alexa
Amazon has been an e-commerce leader for the past decade for more reasons than one can imagine. Many opine it is the firm’s incredible ability in bridging gaps by delivering enticing products and services. The greatest example is its virtual online shopping platform that set an example for many retail firms to follow. It continues to remain one of the favorite online shopping destinations today and has been irreplaceable.
The firm has been making waves recently for the launch of its latest cutting-edge product, Alexa. The world has been raving about this latest offering of the technology giant and the myriad benefits it can offer to the hospitality sector.
Owners of many hospitality concerns have started to realize the importance of the Alexa and its potential in making the stay comfortable. The greatest advantage is that the Alexa can be entirely customized and tailored to align with the requirements of a hotel and the common expectations of its customer base. For instance, the Alexa facilitates selection of radio stations and music channels of one’s choice, which speaks volumes about the personalization of the product. Additionally, adoption of the Amazon Alexa helps hotel owners understand customer behavior through analytics and devise methods to improve the engagement.
One of the biggest anxieties plaguing users, especially those residing in hotels for short periods is privacy invasion and revelation of their personal choices to hotel staff. From a customer’s perspective, the advantage of utilizing Alexa is that the product does not intrude privacy in any way since the commands issued by users are deleted automatically on a daily basis.
The unique qualities of the product have also got several media sources abuzz. According to a recently published article, Amazon offered the innovative product to several hospitality establishments, including hotels and vacation rental spaces. Several reputed hotels across the globe have already included Alexa in their list of services and have received accolades from several clients. Industry veterans foresee an increase in the product’s adoption in the days to come.