APAC CIOOutlook

Advertise

with us

  • Technologies
      • Artificial Intelligence
      • Big Data
      • Blockchain
      • Cloud
      • Digital Transformation
      • Internet of Things
      • Low Code No Code
      • MarTech
      • Mobile Application
      • Security
      • Software Testing
      • Wireless
  • Industries
      • E-Commerce
      • Education
      • Logistics
      • Retail
      • Supply Chain
      • Travel and Hospitality
  • Platforms
      • Microsoft
      • Salesforce
      • SAP
  • Solutions
      • Business Intelligence
      • Cognitive
      • Contact Center
      • CRM
      • Cyber Security
      • Data Center
      • Gamification
      • Procurement
      • Smart City
      • Workflow
  • Home
  • CXO Insights
  • CIO Views
  • Vendors
  • News
  • Conferences
  • Whitepapers
  • Newsletter
  • Awards
Apac
  • Artificial Intelligence

    Big Data

    Blockchain

    Cloud

    Digital Transformation

    Internet of Things

    Low Code No Code

    MarTech

    Mobile Application

    Security

    Software Testing

    Wireless

  • E-Commerce

    Education

    Logistics

    Retail

    Supply Chain

    Travel and Hospitality

  • Microsoft

    Salesforce

    SAP

  • Business Intelligence

    Cognitive

    Contact Center

    CRM

    Cyber Security

    Data Center

    Gamification

    Procurement

    Smart City

    Workflow

Menu
    • Cyber Security
    • Hotel Management
    • Workflow
    • E-Commerce
    • Business Intelligence
    • MORE
    #

    Apac CIOOutlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIOOutlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    Three Ways Big Data Helps Improve the Growth of Small Businesses

    There is no such thing as a small business that cannot benefit from big data. Some big data technologies and solutions are appropriate for  

    Three Ways Big Data Helps Improve the Growth of Small Businesses

    By

    Apac CIOOutlook | Friday, December 03, 2021

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Businesses can also communicate and engage with customers on social media, via the website, email, and messaging, and then analyze the feedback data to enhance their products and services.

    Fremont, CA: There is no such thing as a small business that cannot benefit from big data. Some big data technologies and solutions are appropriate for businesses with limited resources and a small workforce. Small and large organizations can benefit from big data by using it to effectively and efficiently market, design, and manufacture goods that satisfy specific needs, increase revenue, streamline operations, manage inventories, and forecast accurately.

    Here are three ways to leverage big data in small businesses:

    Creating better marketing campaigns

    Big data assists you in making well-informed marketing decisions for your company. It enables you to determine various target client groups and how they are likely to respond to your marketing initiatives. You can also find out who is buying from you, their age, location, favorite hangout spots, what impacts their purchasing decisions, and more. This data allows you to develop content tailored to each set of prospects, ensuring that your marketing efforts are not wasted. Big data also enables you to keep track of marketing trends that you may use in your campaigns.

    Understanding customer interests and preferences

    You can obtain a complete picture of your customers using big data analytics, including what excites them, what motivates them to buy, what they'll buy next, what makes them suggest your brand, why they might select your competition over you, and how they like to shop. Businesses can also communicate and engage with customers on social media, via the website, email, and messaging, and then analyze the feedback data to enhance their products and services. As a result, you may improve the customer experience and increase client retention.

    Employee recruitment and management

    With so many businesses going digital, it's easier than ever to access data that may help you find the finest personnel, hire the best recruiters, and maintain positive connections with your staff. The human resources department gathers data to track absenteeism, productivity, employee happiness, and performance evaluations.

    More in News

    Impact of Digital Transformation on Retail

    Impact of Digital Transformation on Retail

    AI's Role in Apac's Digital Transformation Journey

    AI's Role in Apac's Digital Transformation Journey

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Salesforce Services in APAC: Empowering Digital Transformation Across the Region

    Enhancing Customer Satisfaction through Omni-Channel Payments

    Enhancing Customer Satisfaction through Omni-Channel Payments

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Copyright © 2025 APAC CIOOutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    Home |  CXO Insights |   Whitepapers |   Subscribe |   Conferences |   Sitemaps |   About us |   Advertise with us |   Editorial Policy |   Feedback Policy |  

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/three-ways-big-data-helps-improve-the-growth-of-small-businesses-nwid-8639.html