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Modern sales and marketing departments will be highly dependent on such platforms as Salesforce if their company’s executives need to keep up with the rapidly changing market requirements and meet customers’ needs
FREMONT, CA: In the last 20 years, Salesforce has transformed from a traditional CRM platform into a rapidly expanding ecosystem to meet the demands of thousands of businesses in numerous industries. Its selection of scalable integrated solutions enables customisation of the platform and selection of only those elements that align with the unique company requirements. If the CEOs of today's companies want to stay up on the fast-changing market requirements and satisfy the expectations of their clients, their sales and marketing departments will be heavily reliant on platforms like Salesforce.
The Need for an “Intelligent” CRM Platform
Although the importance of competent CRM software cannot be overstated, the quick pace of technological advancement has included "Sales Intelligence" as a new crucial criterion for contemporary CRM platforms. The requirement for a CRM platform that is intelligent and sophisticated enough to manage a significant amount of complicated data to assist sales and marketing has gotten more pressing due to the growing amount of data collection and the transformation of purchasing and selling in 2022.
A CSO Insights study on sales performance optimisation found that sales representatives only spend 34 per cent of their time actually "selling," with the remaining time being spent on other sales-related tasks. Therefore, it would be beneficial if their sales tool could assist the team in building sales chances by utilising artificial intelligence to find and prioritise valuable prospects using customer-related data to encourage intelligent selling. Without a doubt, to remain one of the most potent and dependable CRM platforms available, Salesforce would have to move toward smart selling, data-driven automation, and artificial intelligence in the future.
Salesforce Industry Trends in 2022
The creation and enhancement of key features that are continuously influencing the Salesforce industry trends in 2022 are a top priority for Salesforce.
More Collaboration Features for Sales Teams
More Salesforce features that encourage teamwork amongst sales staff will likely appear in 2022. This is in reaction to the difficulties that sales teams have encountered with remote work in recent years. Real-time data will be used to facilitate sales representatives' connections with one another and information sharing so that they may reduce the space in communication and stay informed.
Orchestration of Sales Processes
Coordinating sales processes will be another significant trend for Salesforce in 2022. This means that sales representatives will have access to features and tools that enable them to automate tedious jobs to concentrate on more crucial responsibilities. As a result, sales teams will be able to work more productively and close more sales.
More Automation Features
In 2022, Salesforce will still be releasing new automation features. These features will assist sales representatives in automating their workflows so they may concentrate on more crucial responsibilities. Reducing daily repetitive operations and, more crucially, minimising manual errors in difficult tasks will aid sales teams in increasing their work productivity.
More than ever, data and insights are crucial to sales and marketing. Salesforce's analytics capabilities will keep getting better. As a result, sales teams can better understand customer data and make more educated decisions.