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The use of reporting and analytical capabilities in business and its applications is known as Embedded Analytics. The analytical capabilities can reside outside the applications however, they must be accessible from inside without forcing users to change systems. With business intelligence (BI) platforms along with the application architecture, a user can choose where in the business process he can embed the analytics. Businesses can take specific decisions to get a desirable outcome. Embedded analytics improves business performance considerably. When business operations are integrated with embedded analytics, it allows users to take instant action based on process analysis. It also enables actions based on real-time situations. For example, preventive maintenance monitors issues that are based on past patterns in order to alert the equipment break down.
Embedded analytics provides maximum value when it is used to find results of predictive analytics, which in turn becomes the basis for operational decisions. Considering an example of embedding recommendation analysis running in the background might provide coupons based on what a customer is purchasing or checking online and also providing suggestions for customers to purchase. Embedded analytics is also used to achieve business effectiveness through data integration.
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