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Testing new marketing and advertising strategies is no big deal for big enterprises. But for small e-commerce businesses with scarce resources, advertising to gain visibility for their products and services remains a major challenge.
With a large section of the global population has moved to social media channels, e-commerce businesses of today are required to rethink their marketing and advertising models and execute digital strategies smartly.
For businesses that are contemplating to gain consumer attention to their products and brands, the below mentioned three-fold, the tried-and-tested strategy can drive significant traffic to their websites without burning a hole in their pocket.
Crafting Eye-Catching Content
The SEO experts are of the opinion that the key to achieving a high ranking status in the Google rankings page is to craft and upload high-quality content. The content must be unique, Search Engine Optimization (SEO) compliant, and most importantly, cover the subject matter in detail without a trace of plagiarized content on any page of the website. Besides, the content must be relevant and written in simple English, taking into account all the principals of the SEO marketing. The strategy can be made more effective when it incorporates all the keywords the customer may type to search for certain products and brands on Google search engine.
Devising an Effective Loyalty Program
In today’s era, customers are offered unlimited choices in the online marketplace. These customers look for products that provide high value at a reasonable cost. In this situation, how can brands differentiate themselves from their rivals in this hyper-competitive world? A smart way to attract and retain the customers to a brand is to offer them several benefits such as “discount coupons on next purchase” and incentives through smart loyalty programs. Creating a loyalty program will not only help retain existing customers but will eventually reduce the cost of branding and advertising by leaps and bounds.
Creating Backlinks from Reliable Domains
Backlinks play a pivotal role in driving traffic from other domains to the e-commerce website. While certain popular websites already have audiences thronging in millions, the war among e-commerce players has intensified to pull customers toward them. According to SEO experts, before considering to implement this strategy, the first and foremost job of a company should be to evaluate their product portfolio and target websites that witness high traffic.