Twilio for Salesforce Offers an Enhanced Way to Engage Customers via SMS

SAN FRANCISCO: The leading cloud communications platform, today announced it has launched an app on Salesforce AppExchange that allows organizations using Salesforce to easily send and receive SMS messages directly from their Salesforce CRM. Hundreds of customers, including LiveDifferent, Philadelphia School Partnership, and CauseMic are already using Twilio for Salesforce to engage their customers and constituents.

Twilio for Salesforce offers out-of-the-box SMS messaging globally, with instantly familiar and flexible tools designed for both Lightning Experience and Salesforce Classic. Organizations can use the Salesforce data they already track to create relevant, contextualized engagements with their audience and report on results - all within the Salesforce Platform. For example, LiveDifferent, a Canadian nonprofit that runs youth volunteer trips all around the world, uses Salesforce to manage participant data. Now, they’re using Twilio for Salesforce to notify students about upcoming trips on the channel they prefer.

“Twilio for Salesforce makes it easy for us to connect with students over SMS at scale, and maintain the context of each conversation through Salesforce,” said Ashley Smart, director of operations at LiveDifferent.

Twilio for Salesforce combines the programmability of Twilio with the out-of-the-box functionality of Salesforce, uniting the power of developers and Salesforce administrators. With the included Twilio API library, Salesforce developers can extend Twilio for Salesforce to the rest of Twilio’s communication channels and server-side developer tools, and embed fully customized communication experiences within their Salesforce workflows.

“Twilio originally built this product to serve the many nonprofit customers Twilio and Salesforce share,” said Charlie Weems, product manager for Twilio for Salesforce at Twilio.org. “Nonprofits were seeking to connect with people over SMS, but didn’t have the time or resources to build an integration from scratch. In the first few months we saw interest from hundreds of commercial companies - from small businesses to Fortune 500 enterprises - so we’re releasing it as an app on Salesforce AppExchange to enable organizations to quickly add SMS to help power their engagement strategy.”

“Twilio for Salesforce was a snap to set up and integrate text messaging into our Salesforce instance,” said Sam Davidson, manager of data and analytics at Philadelphia School Partnership. “With Twilio for Salesforce, families can engage with us on their preferred channel.”

“We are happy to welcome Twilio for Salesforce onto the AppExchange, as they provide customers with an exciting new way to reach customers," said Mike Wolff, SVP, ISV sales, Salesforce. "The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success."

This integration builds on Twilio’s existing relationship with Salesforce. Salesforce is a customer, partner and investor in Twilio. Twilio also powers Salesforce Lightning Dialer which allows businesses to call customers directly via the Salesforce application, powered by Twilio Voice.