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    Two major hotel chains use Bright Pattern to meet customer needs in Asia and the United States

    In view of the platform's ease-of-use, scalability, reliability, personalization capabilities, best-of-breed AI integrations, and ease-of-management of virtual employees.  

    Two major hotel chains use Bright Pattern to meet customer needs in Asia and the United States

    By

    Apac CIOOutlook | Sunday, March 07, 2021

    Stay ahead of the industry with exclusive feature stories on the top companies, expert insights and the latest news delivered straight to your inbox. Subscribe today.

    Bright Pattern, a leading provider of AI-powered omnichannel cloud contact centres for innovative companies, deployed to personalize customer experience for hotel and hospitality companies

    FREMONT, CA: In view of the platform's ease-of-use, scalability, reliability, personalization capabilities, best-of-breed AI integrations, and ease-of-management of virtual employees, Bright Pattern's, a leading provider of AI-powered cloud contact centre software, was chosen by two leading global hotel/hospitality companies. One hospitality company is a major luxury hotel and resorts operator with locations across several continents, including Asia, North America, Oceania, and Europe. The other hospitality company is a major luxury hotel and resorts operator with locations across several continents, including Asia, North America, Oceania, and Europe.

    According to a joint report released in November by the World Travel & Tourism Council and the travel website Trip.com, 70percent of leisure travellers in major countries such as the United States, the United Kingdom, Canada, Japan, and Spain plan to spend more on travel in 2022 than they did in the previous five years. This means that staff in the travel and hospitality industries will need to be more effective in dealing with consumer interactions and utilising self-service and new digital channels such as mobile and messenger apps.

    In several key regions, including North America, Latin America, Asia-Pacific, and Europe, Bright Pattern's contact centre software is providing personalised customer care for global hospitality organisations, including airlines and online travel companies. The CEO

    notes that hospitality firms must personalise interactions with mobile, on-the-go consumers in an increasingly digital world. Hotel chains with a big international presence require a platform that is both adaptable and scalable, as well as powerful enough to host the tools they need to tailor the client experience. Bright Pattern provides advanced personalization technologies, such as AI-powered agent support and omnichannel communications, to assist hospitality firms in adapting to an increasingly mobile consumer experience and personalizing it. The easy-to-use yet powerful omnichannel platform, which includes classic and emerging channels like Facebook Messenger, in-app customer care, enterprise features, and cloud-first design, is chosen by businesses of all sizes to power their customer experience

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