With the growing trends towards mobility and Bring Your Own Device (BYOD), as well as integration of all communicating services at a single platform, Unified Communication as a Service (UCaaS), is already entering the mainstream adoption stage due of its increasing reputation amongst the developer communities and enterprises for increasing the efficiency of existing processes. The rising number of mobile workers compels enterprises to adopt collaboration tools that allow effective communication. These UCaaS solutions offer benefits like high levels of availability, flexibility, and scalability for core business tasks such as online meetings, messaging and presence technology, video-conferencing, contact center services, and telephony.

The major companies operating in the global UCaaS market are Microsoft Corporation, 8×8 Inc., Cisco Systems Inc., and West Corporation. With the increased indulgence of social media for businesses, the companies are paying high attention to the integration of applications and business processes by combining social media with UCaaS solutions. This approach strengthens marketing and paves the way for effective customer relationships. As a result, the prominent global participants in the market players are prioritizing building ecosystems that can make social business integration captivating for enterprises.

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The UCaaS market is set to grow rapidly, as the leading players in the global market are now switching to communications-enabled business processes for cost-effective solutions and enhanced visibility in the arena. Amongst the stiff competition of providing the most efficient product, the success of the provider depends on owning the right UCaaS toolset, an effective go-to-market strategy, and an appropriate marketing message.