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apacciooutlook | Friday, July 17, 2015
VMware, Inc., a global leader in cloud infrastructure and business mobility, announced that it has integrated its business mobility sales team in Asia Pacific and Japan. The integrated marketing and sales team will address to customer demand for a holistic approach to managing IT. The total addressable endeavor is expected to grow from US$19b in 2014 to US$24.3b by 2016, resulting in a growth rate of 19%.
VMware has reiterated its strategies to help customers apprehend the benefits of business mobility. VMware offers a unified cloud platform that creates business innovation, new business models and new applications to be delivered secure to internal and external customers and enabling any application to be run securely on any device. The sales project in the Asia Pacific and Japan will be headed by Sanjay Deshmukh, general manager, business mobility, Asia Pacific and Japan, VMware. "Next generation Smartphone-powered workers in Asia expect employers to adopt an application-centric mindset and VMware's business mobility solutions enable organizations to adopt true business process transformation to satisfy employees," Deshmukh said.
According to Charles Reed Anderson, Head of Mobility and IoT at IDC Asia Pacific, “The Asia Pacific market for mobility is in its very early stages with 80% of organizations ill equipped to harness 3rd platform technologies, including Mobility, Cloud, Social and Big Data Analytics, to compete in the market. We see the next 18 months as a critical period for companies to accelerate efforts and investment in the enterprise mobility space.”
China is expected to outpace the rest of Asia Pacific in terms of the business mobility venture according to IDC, with a significant growth rate of 23% by 2016. VMware’s cloud infrastructure and business mobility venture into Asia Pacific are expected to be a milestone in VMware’s revenue generation and sales expansion.
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