Vungle's Dynamic Templates Platform to Spur Creativity in Advertising Agencies

SAN FRANCISCO, CA: Vungle, a platform for creating in-app video ads, announces the availability of Dynamic Templates to provide ace ad experience to the consumers. The new solution provides various high-performing templates to the advertisers to bring creativity for higher productivity and better business insights.

Dynamic Template enables the advertisers to display the latest releases without updating to Vungle’s SDK. It allows advertisers to bring variability in ad and achieve higher conversion rates. The templates are very responsive irrespective of the OS, device or screenorientation and can be further divided into multiple templates for better efficiency and productivity.

The advertisers can embark creativity and innovation by deploying various Dynamic Templates such as interstitial, carousel, overlays and gradients. The templates also provides inventory opportunities for the publishers in various sector such as retail, social, entertainment, travel, and hospitality to achieve higher revenues in businesses.

"Mobile has fundamentally changed the world of performance advertising. Low quality, poorly designed video ads simply no longer have a place in apps today," says Zain Jaffer, CEO of Vungle. "With the introduction of Dynamic Templates, we've now made it possible to develop rich creatives that can be scaled and optimized to run across a range of platforms and devices; publishers will have even more ways to generate revenue without sacrificing their user experience. It is a critical part of our broader mission to help companies drive ROI through lifetime-value (LTV) optimization.