WebEngage and SparkPost Declare Strategic Partnership

"Email is the most economic and cost-effective way to gauge consumers' attention. WebEngage will utilize SparkPost's state of the art platform to help its customers increase the ROI of their email campaigns and deliver better experiences to consumers," stated Avlesh Singh, Co-Founder & CEO of WebEngage.

Fremont, CA: SparkPost, the world's largest email delivery and analytics engine, announced that it has named WebEngage, a leading, cloud-based marketing automation platform, as one of its strategic international partners.

The collaboration with SparkPost expands WebEngage's email portfolio, enabling its customers to utilize SparkPost's advanced technology to supercharge their email marketing efforts. Through this collaboration, WebEngage is hoping to expand its presence in the SEA, LATAM, & EMEA regions, while SparkPost is looking to enhance its influence in APAC.

"Email is the most economic and cost-effective way to gauge consumers' attention. WebEngage will utilize SparkPost's state of the art platform to help its customers increase the ROI of their email campaigns and deliver better experiences to consumers," stated Avlesh Singh, Co-Founder & CEO of WebEngage.

Sam Holding, Head of International, SparkPost, added, "We are very excited to start this partnership in times when customers are looking for effective ways to overcome emerging challenges. WebEngage's integration with SparkPost will help B2C brands optimize their email campaigns and gain valuable insight in their marketing programs, ensuring high delivery rates, and improving return on investment."

Email continues to be a vital engagement channel for consumer-facing businesses. At the moment, more than 1000 businesses are utilizing WebEngage's email channel, powering over 700 million email communications every month across industries and geographies.

See also: Top Talent Management Consulting/Service Companies